Archives and Heritage Brand Manager

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Archives and Heritage Brand Manager
Ford Motor Company

Job Description
Position Overview/Description:

At Ford, heritage is a unique competitive advantage. It builds pride for the Ford team and trust for other stakeholders.

We are continuing our world-class efforts around preservation and beginning aggressive storytelling, making our history relevant to our brand, our future – and our customers.

The Archives and Heritage Brand Manager is a part of the Ford Communications team. The manager will be broadly responsible for both leading a purchased service archival preservation team and working with internal and external resources to proactively develop and place assets to tell our story. The manager will interface with the full global Communications team – product, internal communications, corporate and more. In addition, the role involves working with many cross-functional teams, especially marketing, and with executives.

This position will be located in Dearborn, MI.

Key Roles and Responsibilities:

  • Develop and execute a strategic vision for Ford Heritage, both in terms of technical expertise around preservation and in building programs and processes to deliver Ford’s story
  • Position Ford’s unique heritage in modern, engaging ways to competitively differentiate and build brand value as an innovative, visionary leader in auto and mobility
  • Act as a spokesperson for our history with media and other key internal/external stakeholders
  • Elevate the Archive to be the “beating heart” of Ford’s Heritage
  • Support Ford executives and employees with stories, examples and proof points
  • Coordinate with Communications, Marketing, Human Resources and other skill teams to develop new, culturally relevant and shareable storytelling approaches
  • Work with outside brand and media partners to develop unique programs to expand the reach of Ford heritage to new and global audiences
  • Create an ongoing heritage curriculum and experiential events to empower and educate employees and dealers as brand ambassadors
  • Manage content and redesign/modernize the dedicated heritage tab on;
    drive traffic to heritage home page/content
  • Build social media content
  • Oversee the digitization and programming of key assets to make it available for mass consumption in an easy, searchable way.
  • Oversee efforts to globalize/centralize the archival process
  • Oversee operations: administration, finance and management of Archives support staff
  • Conduct ongoing benchmarking against other companies on the latest archival and storytelling trends; apply appropriate initiatives, as necessary to deliver world-class Ford archives and storytelling
  • Integrate heritage-infused installations into Ford campus redevelopment planning

Job Requirements:

Basic Qualifications:
  • Bachelor’s Degree or foreign equivalent degree required
  • 5+ years of experience as a corporate archivist or in a museum role
  • 5+ years of experience acting as spokesperson for company/organization’s history with media and other internal/external stakeholders

Preferred Qualifications:

  • Bachelor’s Degree in a communications or library/archivist field preferred.
  • 10+ years of experience as a corporate archivist or in a museum role
  • Demonstrated experience successfully leading/managing teams and projects
  • Demonstrated knowledge of professional archival methods and practices
  • Strong inter-personal skills and the ability to build and cultivate relationships with colleagues with diverse backgrounds and cultures
  • Have a creative approach to communications and able to develop innovative approaches to deliver Ford messaging
  • Social Media proficiency
  • Demonstrated track record in identifying archival elements that drive content, experiences and communications and marketing initiatives
  • Strong presentation capability
  • Experience working with creative agencies
  • Basic Microsoft Office skills
  • Certification by the Academy of Certified Archivists and/or Digital Archives Specialist (DAS) credentials preferred

The distance between imagination and … creation. It can be measured in years of innovation, or in moments of brilliance. When you join the Ford team discover all the benefits, rewards and development opportunities you’d expect from a diverse global leader. You’ll become part of a team that is already leading the way, with ingenious solutions and attainable products – and it is always ready to go further.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.

Ford Motor Company is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.