At Ford, attainable quality is the name of the game. Customers want it all, and again Ford has delivered with the 2013 Ford Fusion. The Blue Oval expects continued success with its all-new midsize sedan in this rapidly growing market in 2013.
Ford has been in the electrified vehicle game now for more than 20 years, but by the end of 2012 the Blue Oval had become a major player with the successful launch of six new electrified vehicles.
Ford again became America’s best-selling brand of utility vehicles in 2012 as sales improved with new products adding to Ford’s venerable stable of utility vehicles and crossovers.
Our industry-leading Built Ford Tough trucks, vans and commercial vehicles are poised to expand significantly in the next year.
In 2012 Lincoln made significant strides in its top-to-bottom brand reinvention, to become a true premium automotive segment competitor.
Speeding up the development and introduction of new products our customers want and value is key to our One Ford approach. Our employees around the globe have embraced this plan, leading to a product strategy that delivers bold and expressive vehicles, yet with a recognizable design, smooth handling, and the technologies that add convenience and keep our customers focused – and all with segment-leading fuel economy. From the fun-to-drive, fuel-efficient global Fiesta, Focus and Fusion/Mondeo to the well-appointed Taurus for North America, versatile utility vehicles like the global EcoSport and Escape/Kuga, to trucks that work harder and last longer like the market-leading F-Series for North America and Ranger for world markets, Ford’s high-quality vehicle lineup is developed to exceed the needs and wants of our customers everywhere.