A Message from the Executive Chairman
In 2012 Ford Motor Company continued to go further to meet the needs of our customers, the challenges of our industry and the issues confronting our world. Our efforts produced strong financial results and our fourth year in a row of positive net income.
We expect 2013 to be another strong year for our company.
We anticipate our outstanding performance in North America will continue, with higher pre-tax profits than in 2012. We are refreshing our entire product line in South America and continuing to invest for growth in Asia Pacific Africa. The transformation of our European operations, which is aimed at achieving profitability under difficult economic conditions, is on track and ongoing.
We will continue to focus on producing vehicles with best-in-class quality, fuel efficiency, safety, smart design and value – built on global platforms. They will help us toward our goal of increased global sales and market share, as well as support our ongoing commitment to reducing the environmental impact of our vehicles and operations.
Our strong showing in the electrified vehicle market is a good example of how great products can help build a strong business as well as a better world. In 2012 we introduced six new electrified vehicles in North America, including hybrid, plug-in hybrid and pure battery electric models. By offering a variety of vehicles, we make it easier for customers to embrace fuel-saving technologies.
As a result of our aggressive move into this growing segment we sold more hybrids in the U.S. in the fourth quarter of 2012 than in any other quarter in our history, and that strong momentum has continued in 2013.
Looking further ahead, we are anticipating new challenges and opportunities that are emerging, specifically those around the future of transportation. Currently there are a billion vehicles on the road worldwide, a number that is expected to double by 2020 and double again by mid-century. As the number of vehicles on the road continues to grow, mobility issues are expected to emerge in many major urban areas, potentially presenting a serious challenge to economic, social and environmental progress.
To help address this issue, we are committed to being the automotive leader in wireless communication technology, developing vehicles that communicate with each other and the world around them to improve safety and reduce traffic congestion.
As we move forward, our employees around the world continue to work together as a global team. We have a great plan, outstanding leadership and positive momentum. We are determined to keep going further so that we can continue rewarding our shareholders and all of our stakeholders.
Thank you for your continued support of our efforts.
William Clay Ford, Jr.
March 14, 2013