Meet the Evos
The destiny of DNA is to evolve, and the genetic code of forward-thinking global design for Ford has evolved into a stunning new species of street prowler. Say hello to the Ford Evos Concept, a car that first turned heads last fall at the Frankfurt Auto Show, giving auto buffs an astonishing glimpse into the future. “The momentum of our global product plan is building fast, and this new design DNA provides a clear direction for a whole new generation of models,” says J Mays, the company’s global chief creative officer and a driving force behind Evos.
The vehicle offers all that and more. A daring redefinition of the fastback form perched on a widened athletic stance, it features four gull-wing doors that lift open vertically in striking fashion to allow four enviable occupants to slip into the cockpit. The thinly curled lip of the cowl reveals a refined grille that sleekly gives way to the clean, taut hood and low-slung roofline, which tapers into a teardrop on the fastback.
As a concept car, Evos builds upon the One Ford strategy to establish a common, instantly recognizable brand DNA that expresses itself in each next-gen car—from the United States to Europe and beyond.
More than 1,100 Ford employees at eight different design studios around the world will rely on Evos to guide them as they craft the company’s next generation of cars. When engineers and consumers look at Evos, they can see the perfect embodiment of six telltale qualities: silhouette innovation, perceived efficiency, refined surface language, technical graphics, premium look and, most strikingly, the new face of Ford.
Read the rest of the story and see a video of the Evos Concept at: My Ford Magazine.