Technology Tour

Ford Motor Company's leadership in new in-vehicle technology solutions has become a key factor for many customers when deciding to buy a vehicle.

Ford has already sold more than 2 million SYNC-equipped vehicles, which offer voice-activated controls in concert with your phone.

Now, our new MyFord and MyLincoln Touch technology is giving customers additional high-tech options.

We've learned that customer satisfaction doubles when vehicle owners simply know how to use the Hands Free Phone feature.

To this end, Ford will be working with a select group of dealers to provide customer immersion sessions as a means to educate customers and prospects about SYNC, provide a hands-on demonstration of the new MyFord and MyLincoln Touch features, and introduce a host of other exclusive technologies by offering a one-day technology immersion to be held right in the dealership.

Currently, the Tour is visiting dealerships in Alabama, Georgia, and the Carolinas until May 10th, when it will travel to Memphis area dealerships. In June, the Tour will continue its visits to Central market dealerships as well as make stops at several Great Lakes dealerships. Then in July the Tour will have a three week long stretch in the East Market. Be sure to check back for more information for a Technology Event near you.

Dealers will have an opportunity to provide a hands-on demonstration including:

  • How to pair a phone, place, and receive a hands free call
  • How to connect a MP3/music device
  • Tips on Traffic, Directions, and Information feature
  • Demonstrate MyFord and MyLincoln Touch

Current owners that have existing concerns/questions are asked to participate in a demonstration but will also receive 1:1 assistance as needed.

To check on the availability of a session near you, visit