Some of our major financial and product achievements in 2010 and the first quarter of 2011 include the following.
- In 2010, we exceeded our profitability expectations with an $8.3 billion pre-tax profit1 and generated $4.4 billion in Automotive operating-related cash flow. Every business segment reported a profit in 2010 and improved results over 2009.
- We gained market share in the U.S. in 2010, the first two-year consecutive increase since 1993. Our full-year market share was16.4 percent in 2010, up 1.1 points over 2009. Sales were up 19 percent over 2009, the largest sales percentage increase of any full-line automaker in the U.S.
- We achieved positive Automotive gross cash net of debt in 2010, earlier than we anticipated.
- We are making substantial investments in plants and job creation in all of our global regions. In 2010, we announced more than $9 billion in global investments for future growth, including $4.5 billion in North and South America, $2.9 billion in Europe and $1.7 billion in our Asia Pacific and Africa region.
- We continued to introduce new vehicles with best-in-class fuel economy, including the 2011 Ford Edge, Explorer, F-150 and Lincoln MKX, which all have unsurpassed fuel economy in their respective segments. In addition, all of our incoming vehicle models are getting better fuel efficiency than their outgoing model counterparts – for each and every vehicle line.
- We received a number of prestigious vehicle awards in 2010 and 2011. For example, the all-new Ford Explorer was named “Truck of the Year” at the North American International Auto Show, the Ford Focus was named the official car of the Consumer Electronics Show, and the Ford Figo was awarded Indian Car of the Year 2011 by a leading jury of automobile journalists. The Figo also was named Bloomberg UTV Autocar Car of the Year 2011 and ET ZigWheels Car of the Year 2010.
- Ford quality continued to improve in 2010. In the U.S., Ford tied with Honda for the fewest number of “things gone wrong” after three months in service among all full-line automakers. Ford also reduced “things gone wrong” in Europe, Asia Pacific and Africa, and South America.2
- We completed the full repayment of our hourly retiree health care obligations to the Voluntary Employee Beneficiary Association, an independent trust established as part of collective bargaining between Ford and the UAW.
- Ford won the “Business Turnaround of the Year” award from the 2010 American Business Awards, which are judged by more than 200 executives from across the U.S. The award recognized our efforts to turn the corner during 2009 in the face of a global economic and financial crisis, as well as unprecedented events in the U.S. automotive industry.
- Excluding special items. For more information on Ford’s 2010 financial results, please see our annual 10-K SEC filing and our 2010 Fourth Quarter and Full Year Earnings Review.
- “Things gone wrong” is measured as part of the Global Quality Research Survey (GQRS), which is conducted quarterly for Ford by the RDA Group, a market research and consulting firm.
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