Map of Our Year

View Our Sustainability Journey

Click on the white icons to see Ford’s sustainability-related highlights for 2010 – from auto show awards in January to delivery of the first Transit Connect Electric in December.


Auto Show Awards

Achieved an historic sweep of the North American Car of the Year and North American Truck of the Year honors (for the Ford Fusion Hybrid and Ford Transit Connect, respectively) at Detroit's North American International Auto Show.

Consumer Electronics

Ford President and CEO Alan Mulally delivered the opening keynote address at the 2010 Consumer Electronics Show in Las Vegas.

Product Milestone

The Ford Fiesta, Europe’s No.2 best-selling car, set record at Ford’s Niehl Plant in Cologne, Germany. No other Ford vehicle manufactured in Cologne has ever reached the half million production mark within only 17 months of production.

Product News

The next-generation Ford Focus made its worldwide debut at Detroit’s North American International Auto Show.


Innovation Award

Named to Fast Company’s list of “Top 10 Most Innovative” companies in mobile technology.

Product Announcement

Announced that the Transit Connect Electric – the first product in Ford’s accelerated electrified vehicle plan – would be in production by the end of 2010.

Sales Performance

Changan Ford Sales Company reported January sales of 30,759 Ford brand passenger vehicles in China, a 128 percent increase compared to the same period last year, marking its twelfth consecutive month of year-on-year growth.

Manufacturing News

As part of a $500 million investment in India, Ford’s new engine plant in Chennai began production.


Volvo Announcement

Announced definitive agreement to sell Volvo operations to Zhejiang Geely Holding Group Company Limited.

Sales Performance

Achieved higher sales throughout Ford’s lineup. Cars were up 53 percent versus a year ago, utilities were up 46 percent, and trucks were up 30 percent. Among brands, Ford sales were up 46 percent, Lincoln sales were up 19 percent, and Mercury sales were up 26 percent.

Electrifying News

Ford’s global electrification strategy was set to deliver a suite of five new electrified vehicles in North America and Europe by 2013 and built on the Company’s overall vision of offering the widest possible range of fuel-efficient, low-emission technological solutions. Ford committed to working with technology leaders, the energy industry and government to prepare consumers for a future with electric vehicles.

Product Announcement

The all-new Ford-engineered and Ford-built 6.7-liter Power Stroke® V8 turbocharged diesel engine available in the 2011 Ford F-Series Super Duty® was B20 biodiesel compatible. This increased biodiesel compatibility gave customers more fueling choices.


New Engines

Announced the addition of three new EcoBoost engines – a 2.0 liter, which will be available in the U.S., Europe, and Asia; a 1.6 liter, which will be available initially in Europe and in the U.S. in 2013; and a 1.0 liter, which will be available in Europe initially.

Vehicle Quality

Earned the highest customer satisfaction with vehicle quality of all major manufacturers, according to Global Quality Research System.

Excellence in Reporting

Named a finalist in the Ceres/Association of Chartered Certified Accountants North America Awards for Sustainability Reporting, for our 2008-9 Sustainability Report. Ultimately earned 2nd place.

Financial Performance

Posted strong first-quarter results: first-quarter net income of $2.1 billion, or 50 cents per share, a $3.5 billion improvement from first-quarter 2009. Pre-tax operating profit of $2 billion, or 46 cents per share, a $4 billion improvement from first-quarter 2009. Largest first-quarter market share gain since 1977.


40 mpg Fiesta

Achieved an EPA highway rating of 40 mpg for the Ford Fiesta.

Training in Turkey

In partnership with the Automotive Industry Action Group (AIAG), conducted a training of Turkish suppliers on working conditions and other sustainability issues.

Vehicle Quality Award

Ford won AutoPacific’s 14th Annual Vehicle Satisfaction Awards, with nearly double the number of vehicles on the list than other auto manufacturers.

Disaster Relief

Ford Motor Company Fund announced donation of $50,000 to Hands On Nashville in support of its disaster relief efforts and other community outreach activities.


Product Innovations

Announced that the new Ford Explorer will have soy foam seats and industry-first inflatable rear safety belts.

Business Award

Won “Business Turnaround of the Year” from the American Business Awards.

Mercury Announcement

Announced the end of the Mercury brand to focus on our core Ford and Lincoln brands.

Allergy-Friendly Interior

Since the first certification in 2004 – the Ford C-MAX awarded the “Allergy Tested Interior” seal of approval by TÜV Rheinland (Germany) – a total of 4.2 million Ford cars with the TÜV seal of approval have been sold across Europe.


Explorer Fuel Economy

Revealed that the all-new Ford Explorer with a 2.0 liter EcoBoost™ will have up to 30% fuel economy improvement over the previous model.

Supplier Survey

Concluded a pilot survey of suppliers regarding greenhouse gas emissions to better understand the carbon footprint of our supply chain.

MKZ Hybrid

Announced that the 2011 Lincoln MKZ Hybrid will have best-in-class fuel economy and the same price as the standard MKZ.

Paying Our Bills

Retired $7 billion of debt, resulting in annualized interest payment savings of $470 million.


Fiesta Safety Honor

Earned a Top Safety Pick from the Insurance Institute for Highway Safety for the 2011 Ford Fiesta – the first subcompact car in the industry to earn this honor.

Sale of Volvo

Completed the sale of Volvo.

Record Sales

Total sales of the Ford Edge, which arrived in late 2006, hit 400,000 in August – more than any midsize crossover vehicle during the same period.

Product Innovation

The all-new Ford Explorer was more than just the new fuel economy class leader in the midsize SUV segment, it also set a new benchmark for sustainability in the SUV segment due to an increased use of renewable and recycled content, such as parts made from steel left over from F-150 production.


Employee Volunteers

Announced that more than 12,000 Ford employees in 41 countries contributed more than 46,000 hours of volunteer work in support of 2010 Global Week of Caring.

Training in Brazil

In partnership with the AIAG, trained suppliers in Brazil on working conditions and other sustainability issues.

GHG Reporting

Supported the AIAG’s release of common industry guidance and a common industry reporting format for greenhouse gas emissions.

Global Growth

Announced plans to build second engine plant in Chongqing China, as part of its Asia Pacific region expansion strategy.


Debt Reduction

Announced a debt reduction of $2 billion. Paid Voluntary Employee Beneficiary Association (VEBA) debt of $3.6 billion.

Ford Ranger Debut

Debuted the all-new global Ford Ranger at the Australian International Motor Show.

“Green” Honor

For the second consecutive year, included among Newsweek’s Top 100 Green Companies.

Test Drive Charity

Introduced our first-ever global test drive of the all-new Ford Focus on Facebook. Participants, who were chosen based on their submissions to the Ford Focus Facebook page, received up to $10,000 to give to their favorite charity.


F-150 Fuel Efficiency

Launched the most fuel-efficient full-size pickup engine of any manufacturer – the 3.7-liter V6 engine in the 2011 Ford F-150.

Training in Romania

Conducted working conditions training with suppliers in Romania.

Electric Vehicles

Named the first markets in which we will sell our first all-electric, zero-CO2-emissions passenger car.

Community Giving

Provided funding and delivery for Thanksgiving meals to 9,000 people in need in southeast Michigan.


Ford Transit Connect

Delivered the first 2011 Ford Transit Connect Electric Vehicles to customers.

Flexible Manufacturing

After a $550 million renovation of the Michigan Assembly Plant, began producing the all-new Ford Focus on the Company’s most flexible assembly line.

Ford Figo Award

Earned “Indian Car of the Year” award for the Ford Figo from Indian automotive journalists.

Mercury Discontinued

Ended production on the Mercury brand.