Climate Change and the Environment
Ford’s Climate Change Strategy
To respond to the risks and opportunities posed by the climate change issue, our long-term strategy is to contribute to climate stabilization by:
- Continuously reducing the greenhouse gas (GHG) emissions and energy usage of our operations
- Developing the flexibility and capability to market lower-GHG-emission products, in line with evolving market conditions
- Working with industry partners, energy companies, consumer groups and policy makers to establish an effective and predictable market, policy and technological framework for reducing GHG emissions
Our product plans in all regions are aligned with our overall goal of contributing to climate stabilization. Our technology and product strategy to meet this goal is based on a modeling of vehicle and fuel contributions to emission reductions and an analysis of market and regulatory trends (see figure below). Our climate change strategy is supported by our sustainable mobility governance, which establishes structures and accountability for implementing the strategy.
Product Sustainability Process
The specifics of our vehicle technology and product strategy to meet this goal are laid out in the Sustainable Technologies and Alternative Fuels Plan, which can be found in the Greening Our Products section of this report. The plan details steps we are taking in the foreseeable future to develop and deploy vehicle and fuel technologies.
We believe this strategy is already showing results by positioning our Company to take advantage of opportunities created by shifts in markets. We have implemented all of the near-term actions, and our commitment to outstanding fuel economy aligns well with consumer interest in fuel-sipping vehicles. During 2011, for example, our U.S. market share grew for the third year in a row, driven in part by the popularity of several of our vehicles that achieve best-in-class fuel economy.
For the longer term, we are preparing to provide regionally appropriate approaches based on global platforms and advanced vehicle technologies, including electric vehicles, biofuel vehicles and (as fuel and infrastructure become available) hydrogen fuel cell vehicles. In addition, we have conducted dialogues with stakeholders, exploring sustainable mobility projects to demonstrate mobility solutions that meet the needs of urban and rural communities by leveraging information technology to integrate private and public transportation options. Please see the Financial Health: Mobility Solutions section for details.