Sustainability 2011/12

Ford Around the World

Joe Hinrichs

Ford Asia Pacific and Africa

Joe Hinrichs

Ford Asia Pacific and Africa


At Ford, growth and sustainability go hand in hand. In both respects, these are incredibly exciting times at Ford in Asia Pacific and Africa (APA).

From a product perspective, Ford has a very aggressive growth plan. By 2015, we will bring more than 50 new vehicles and powertrains to our APA region. Our sustainability vision is likewise clear and ambitious. In APA and globally, Ford seeks to be a fuel-economy leader with every new vehicle we introduce.

  • Across APA, we are introducing powerful technologies such as our smallest-ever 1.0L EcoBoost® engine, which, despite its smaller proportions, delivers power and performance that will rival a traditional 1.6L gasoline engine while emitting less than 140g/km of carbon dioxide (CO2)
  • In China, Ford is set to improve fleet fuel economy by 20 percent and cut CO2 emissions by 15 percent between 2010 and 2015

To support Ford’s aggressive product expansion plans, we are investing in production capacity by building seven new plants in APA, all of which utilize our cutting-edge green manufacturing technology. For example, across the region between 2000 and 2011, Ford’s plants reduced per vehicle water use by 25 percent through a host of new systems and innovative technologies.

  • In Australia, our Geelong engine plant installed a new cooling tower system that cut water consumption by 80 percent
  • In India, our Chennai assembly plant implemented a host of water re-use innovations and became one of Ford’s most water-efficient plants, achieving 1.16 cubic meters of water use per vehicle
  • In South Africa, our Silverton Assembly Plant is set to build a new wastewater treatment system, which will double water re-use at the site

Finally, beyond delivering great products and building a strong business, our Company is committed to creating a better world and continues to make an impact in our community.

  • Ford Driving Skills for Life has trained more than 50,000 people in the APA region on fuel efficiency and safety, with 12,000 more people set to participate in 2012
  • Since 2000, Ford’s “Conservation and Environmental Grants, China” has supported 278 organizations and individuals

Ford has a long history of providing great products and value to society in a way that builds a strong business and a better world. We are committed to continuing that legacy here in Asia Pacific and Africa.

Joe Hinrichs