The vision of Ford Motor Company Fund and Community Services is to be recognized as a global leader in corporate philanthropy that builds a better world through community engagement, education and driver safety programs.
The goals of the Fund are the same as they were when Henry Ford II founded it 60 years ago: to support local and national programs that effect change in our communities and improve the quality of life. Investing in communities is more than the right thing to do; it’s also smart business. Our global Company is only as strong as the local communities in which our employees and customers live and work, so it is in our mutual interest that we work with communities to make meaningful contributions to their quality of life.
It is in that spirit that Ford Motor Company Fund and Community Services supports programs and initiatives that help build vibrant and sustainable communities. The following are examples of some of our most significant or new programs in our three focus areas.
We expanded our Driving a Brighter Future program to partner with our dealers and a diverse range of nonprofit organizations to enhance quality of life. This program now operates in Chicago, Detroit, Miami, Louisville, Los Angeles, Nashville, Puerto Rico, Phoenix, San Antonio, San Diego and across the Northwest U.S. Our efforts support some of the most vulnerable citizens in the U.S. We also expanded elements of this program to China and India.
We continue to expand our Ford Mobile Food Pantries program, which helps social service organizations in southeast Michigan collect and distribute food to those in need. Since the program began in 2009, we have donated 22 vans for food collections and deliveries. In 2012 alone, Ford contributed $353,000 to this program, enabling the Mobile Food Pantries to serve more than 1.1 million meals in southeast Michigan during the course of the year. Ford also assisted this program in expanding to other locations in the U.S.
For the 12th consecutive year, Ford Motor Company and Newman’s Own®, Inc. are partnering with Feeding America, the nation’s largest hunger-relief organization, to provide refrigerated Ford trucks loaded with Newman’s Own food products to food banks across the U.S. This unique “Partnership for Hunger Relief” began when Paul Newman reached out to Bill Ford in an effort to improve the distribution of produce and other perishable food to those facing hunger in rural America. Today, a fleet of 107 refrigerated Ford trucks and vans now reaches into all 50 states. To date, our donated trucks have delivered more than 209 million meals to families across the country, particularly in hard-to-reach, underserved communities.
Ford employees and Ford Motor Company Fund and Community Services are major supporters of the United Way in the U.S., giving nearly $6.1 million in 2012 to support numerous community-based social services organizations.
In 2012, we continued to expand the Ford Community Corps, which we launched in 2011. Through this program, a network of six Michigan colleges and universities have agreed to work with Ford to create new service learning initiatives that recognize scholastic achievement while encouraging service to the community. Unlike traditional volunteer programs, Ford Community Corps programs seek to match student know-how with specific nonprofit needs, connecting teams of students with work-related projects created by local nonprofit organizations. This allows students to provide more value to their nonprofit partners, while at the same time gaining valuable work-related skills and experience.
Ford has a long history of working with disabled American veterans. As a major contributor to the Jesse Brown Memorial Youth Scholarship Program, for example, Ford provides scholarships to students who volunteer at local Veterans Administration medical centers. For 17 years, Ford has also been a sponsor of the National Disabled Veterans Winter Sports Clinic, which brings hundreds of disabled veterans to the mountains of Colorado to participate in adaptive sports, including skiing, snowmobiling, sled hockey and rock wall climbing. In 2011, Ford donated funds for Disabled American Veterans (DAV) to purchase eight new vehicles for its headquarters and the DAV Transportation Network, in addition to providing $45,000 to the DAV’s youth volunteer scholarship program.
In 2012, Ford joined the Red Cross Disaster Responder program and pledged donations on an ongoing basis in advance of major disasters, which helps the Red Cross ensure an immediate response to meet the needs of those affected by disasters of all sizes, at no cost and regardless of income.
The Fund supports safe driving through its award-winning Ford Driving Skills for Life (DSFL) program, a free, safe-driving curriculum that has trained hundreds of thousands of drivers through web-based and in-person driving sessions since the program was launched 2003. In the U.S. the program focuses on teen drivers. It was developed by Ford, the Governors Highway Safety Association and a panel of safety experts to address the no. 1 killer of teens in the U.S. – traffic crashes. In 2012, Ford DSFL launched a new online video game, which simulates the hands-on driving exercises taught in traditional Ford DSFL hands-on driving clinics. Ford DSFL is the nation’s most comprehensive driving skills program, with free professional driver instruction, a web-based curriculum, state grants and free materials. Since 2003 in the U.S., Ford DSFL has hosted hands-on training in 40 states and Puerto Rico, and conducted programming in thousands of schools. In 2008 the program was expanded into Asian markets, where it now trains newly licensed drivers in China, India, Taiwan, South Africa, Thailand, Vietnam, the Philippines, Indonesia and Malaysia, as well as Puerto Rico. In 2012, Ford DSFL continued to expand by offering programming in Canada and the United Arab Emirates and plans to expand further in 2013. Ford DSFL programs are tailored in each of these markets to reflect the local driving environment and road conditions. In Vietnam, for example, Ford has added a “No Honking” campaign to its DSFL programming to help to raise awareness about the prevalent and inappropriate use of vehicle horns in Vietnam and its adverse effect on traffic safety.
Our Next Generation Learning (Ford NGL) project mobilizes educators, employers and community leaders to develop a new generation of young people who will graduate from high school prepared for both college and careers. Ford NGL improves teaching and learning, promotes the development of career- and interest-themed high schools to better serve students, and aligns business and civic engagement in education to improve student and workforce outcomes. Through this program we work with national, regional and local partners to prepare young people to compete successfully in higher education and in the global, 21st century economy.
The Ford Partnership for Advanced Studies (PAS) is an innovative high school curriculum that engages students in high-demand fields such as engineering, alternative energy and business, providing students with the critical skills they need to succeed in college and the workplace. Since its inception in 2005, Ford PAS has reached hundreds of thousands of students and garnered several awards, including the first Public–Private Partnership Award given by the National Governors Association for innovative educational programming.
Through the Henry Ford Academies (HFA) program, Ford has replicated its award-winning small high school model – which we started with the original Henry Ford Academy, located on the grounds of The Henry Ford in Dearborn, Mich. – in three additional communities: Detroit, San Antonio and Chicago. Students at these schools benefit from the new HFA Model Curriculum, which is thought to be the first in the nation to focus explicitly on innovation and creativity.
The Ford Driving Dreams through Education program is a competitive, grant-based initiative in partnership with the League of United Latin American Citizens (LULAC). The initiative allows LULAC councils throughout the country to implement localized programs to address high school dropout prevention in their communities. To date, 28 communities have been positively impacted by the program. Building on the success of Ford Driving Dreams through Education grants, Ford has also partnered with the Irving Independent School District in Texas to launch the Ford Driving Dreams Tour. The Tour is a unique 360 degree approach to helping students stay in school and move on to college, through scholarships, motivational student assemblies, peer-to-peer support and an innovative district-wide contest to motivate students to pursue their dreams. The program reached nearly 9,000 students.
The Ford College Community Challenge invites college partners to work with their local communities to put together innovative, student-led proposals that use the school’s resources and capacity to address a social need or problem in the local community. Proposals must address the Challenge’s theme – Building Sustainable Communities – in an innovative way, and must also address the issue of alternative energy and its role in building a sustainable community. Five winning proposals are selected each year and provided with funding for implementation.
Through our Ford Blue Oval Scholars program, we award hundreds of scholarships to students throughout the U.S. The program includes a web-based initiative that links scholarship winners together through an online portal, allowing them to connect with Ford and others in a variety of ways. The program also sponsors an annual “Heart behind the Oval” scholarship contest that recognizes and rewards students making a difference in their communities. In 2012, the Ford Fund awarded more than $1 million in college scholarships.
In addition to the above, Ford supports a wide variety of other organizations through direct corporate contributions and sponsorships. Highlights from 2012 include the following:
For more than 20 years, Ford has been involved in helping find a cure for juvenile diabetes.
Ford has also been a long-time supporter in the fight against breast cancer. For 19 years, Ford has been a National Series Sponsor of the Susan G. Komen Race for the Cure® series and has dedicated more than $120 million to the cause in donations and in-kind gifts. Ford’s commitment goes well beyond the October race; it lasts 365 days a year and focuses on raising awareness, support and donations for this cause, including apparel that is sold on fordcares.com. This specially designed “Warriors in Pink” clothing and accessory line is dedicated to those fighting this disease, and 100 percent of net proceeds go to the fight against breast cancer. Since 2006, we generated more than $4.2 million from apparel sales for the cause. In addition, more than 75,000 Ford employees and thousands of dealership employees are involved in races and supporting the cause in their local communities. In 2012, Warriors in Pink expanded the family of charities we work with to include the Young Survival Coalition, the Dr. Susan Love Research Foundation and The Pink Fund in addition to Susan G. Komen Race for the Cure. Consumers can designate which of these charities they help by selecting the charity of their choice at checkout. We also introduced nine female and two male survivors as part of our Models of Courage program. The inspirational stories of these survivors can be found on fordcares.com.
Ford volunteers raised $530,000 for the March of Dimes. Ford Vice President Jim Tetreault and UAW Vice President Jimmy Settles served as UAW/Ford sponsors for the 2012 March for Babies campaign.1 The combined efforts of the UAW/Ford teams exceeded the outstanding results from 2011. Over the past eight years, the UAW/Ford team has raised more than $3 million.
Ford volunteers raised more than $319,000 for the National Multiple Sclerosis Society’s Michigan Chapter in 2012. We were also awarded Corporation of the Year by the organization’s Board of Directors.