Map of Our Year

Our Sustainability Journey

Click on the signs to see Ford’s sustainability-related highlights for 2012


  • Improved Profits

    Reported a full-year, pre-tax operating profit of $8.8 billion for 2011. Ford has posted a pre-tax operating profit for 10 consecutive quarters.

  • Brand Promise

    Ushered in a new global brand promise: “Go Further.”

  • Groundbreaking Vehicle

    Garnered the “Best in Show” award at the North American International Auto Show for the new 2013 Ford Fusion. The Fusion demonstrates our globalized approach to making all forms of the vehicle on the same assembly line.

  • Mobility Research

    Announced plans to open a dedicated research lab in California’s Silicon Valley as part of a commitment to make technology affordable for millions.

  • MyFord Mobile®

    At the 2012 International Consumer Electronics Show, showcased the beta version and new social networking components of the MyFord Mobile® app on the new Focus Electric for the first time.


  • Mobility Blueprint

    Outlined a new Blueprint for Mobility, which sets near-, mid- and long-term goals for solutions to the changing transportation landscape.

  • Human Rights Code

    Revised and renamed Policy Letter 24, now the Code of Human Rights, Basic Working Conditions and Corporate Responsibility.

  • Addressing Health in India

    Kicked off a program in Tamil Nadu, India, that uses our vehicles and connected technologies to address critical social needs, such as health care.

  • Climate Leadership

    In 2012, Ford was the only automaker to receive a Climate Leaders Award, from the U.S. Environmental Protection Agency (EPA).


  • Ethics Award

    Honored for the third year in a row by the Ethisphere Institute as one of the World’s 100 Most Ethical Companies.

  • Human Rights Honor

    Ranked #1 in the Human Rights category in Corporate Responsibility Officer magazine’s 100 Best Corporate Citizens list for the second year in a row.

  • Ford Focus Electric

    Obtained an official EPA fuel economy rating of 105 mpg-e combined city and highway for the Ford Focus Electric, making it the most fuel-efficient five-passenger vehicle available in the U.S.

  • Job Growth

    In the past five years, doubled the size of our team working on fuel-saving technologies globally, including hiring dozens of engineers. We are converting one of our largest labs to centralize hybrid and electrification programs in order to provide the best fuel efficiency for our customers.


  • Expansion in China

    Announced a $600 million expansion in Chongqing and a new $760 million plant in Hangzhou, to double passenger car production capacity by mid-decade.

  • Eco-Documentary Series

    Together with the cultural media platform, revealed the first films in a new documentary series that profiles leading eco-entrepreneurs and innovators who are transforming industries with groundbreaking sustainability solutions.

  • Small, Efficient Engines

    Began offering an industry-leading seven vehicles with the smallest engines in their segment. When talking about engines, bigger is no longer necessarily better. Buyers want superior fuel efficiency without sacrificing performance, which is where Ford’s EcoBoost® engines fit in.


  • Focus Electric

    Certified 67 Ford dealers to sell the Company’s first all-electric car – the Focus Electric. The dealers are located in California, New York and New Jersey – markets that account for a large percentage of electrified vehicle sales.

  • The Blue Oval Rises

    More than 1,000 Ford employees recreated the iconic Blue Oval in human form at World Headquarters in Dearborn, Mich. They were celebrating a milestone, as Moody’s upgraded the Company to investment-grade status, allowing Ford to reclaim the assets it mortgaged in 2006, including the Blue Oval, to finance its turnaround plan.

  • Driver Assist Technologies

    Saw the all-new 2013 Ford Fusion leapfrog Toyota Camry and Honda Accord with a suite of active driver assist technologies usually found only in luxury cars. A package of radar, ultrasonic, optical and motion sensors adds a new level of convenience for customers.

  • Environmental Volunteers

    Provided more than $110,000 in grants to community organizations to purchase tools and supplies to complete environmentally focused projects in nine states. More than 700 Ford volunteers went to work digging, chopping and hammering to complete these community projects.

  • Fuel-Efficient Small SUV

    Saw the new Ford Escape certified by the U.S. Environmental Protection Agency (EPA) as the most fuel-efficient small SUV with an automatic transmission. The Escape’s 1.6-liter EcoBoost® engine is certified at 33 mpg – 5 mpg better than the Toyota RAV4.


  • MyFord Mobile® iPhone App

    Made available the MyFord Mobile® iPhone app to drivers of the new 2012 Ford Focus Electric. The app includes value charging information, a trip planner and a public charger location database, as well as a cellular connection to the Focus Electric via an embedded cellular modem.

  • Computer History Museum

    Had Ford SYNC® inducted into the permanent collection of the Computer History Museum in Mountain View, Calif. Ford’s name now sits alongside such luminaries as Microsoft, IBM, Cray, Apple and Google.

  • International Engine of the Year

    Earned the 2012 “International Engine of the Year” award for our new 1.0-liter EcoBoost® engine, which launched to acclaim on the Ford Focus in Europe. The award is determined based on votes cast by 76 journalists from 35 countries around the world.

  • Operations Energy Reductions

    Announced in our 13th annual Sustainability Report that we had reduced per-vehicle energy use in our global manufacturing facilities by 22 percent in the last six years. Also, announced plans to reduce per-vehicle energy usage by another 25 percent by 2016.

  • Mobility-Related Technologies

    Announced that we are researching and developing intelligent driving technologies designed to help address traffic jams and other future mobility challenges that come with rapid urbanization and population growth around the world.


  • A Robot with Feelings

    Showcased the talents of RUTH the robot. The Robotized Unit for Tactility and Haptics (RUTH) machine can replicate human motion and “sense” the feel and fit of a vehicle’s interior. Through RUTH, for example, Ford knows its 2013 Fusion has the feel of interior quality that customers want.

  • Feeding the Hungry

    Together with the hunger-relief organization Feeding America, enabled participants in the U.S. to host events for the 2013 Ford Escape Hunger Drive. Guests were able to drive, ride in or walk around the all-new Escape. In turn, Ford provided 40 meals per guest to people at risk of hunger.

  • Sales Milestones

    Saw the Ford Fusion exceed its best-ever July sales record, with 23,326 vehicles sold. Also, Ford Mustang sales in the U.S. increased 8 percent versus last year, with 7,371 vehicles sold, representing its third-straight month of sales gains. Meanwhile, Ford Explorer sales totaled 11,313 vehicles in July – its best-ever July sales result since 2006.

  • Helping Disaster Victims

    Donated $50,000 to the American Red Cross and its chapters to assist with disaster relief in the wake of severe weather. In Colorado, the funds were used by Red Cross chapters to assist with relief efforts associated with the wildfires in that state. Ultimately, matching employee donations increased total contributions.


  • Global Ford EcoBoost®

    Highlighted Ford’s latest engine technology – the EcoBoost® engine – through unique livery on select racing cars around the world. (“Livery” refers to the decals and logos applied to a racecar, to indicate its team sponsorship.)

  • Top-Speed Electric Vehicle

    Announced that Ford C-MAX Energi plug-in hybrid drivers enjoy the industry’s top electric-only speed among all plug-in hybrid vehicles – 85 mph. Topping the Toyota Prius plug-in’s top EV-only speed by more than 20 mph, C-MAX Energi can easily keep pace with the flow of traffic.

  • Electrification

    Announced that we are adding new green jobs, doubling our battery-testing capabilities and speeding electrified vehicles to market by at least 25 percent. With more than 1,000 engineers working on electrification and a newly dedicated Advanced Electrification Center, we are creating even more fuel-efficient vehicle choices for our customers.

  • Drive 4 UR Community

    Together with our dealers, launched a new program called Drive 4 UR Community, which is designed to help raise much-needed funding for local community groups and nonprofit organizations.


  • Record Sales

    Set an all-time sales record in China, with passenger car sales increasing by 54 percent and total sales increasing by 35 percent compared to September 2011.

  • Our 350 Millionth Vehicle

    Celebrated our 350 millionth vehicle – a Ford Focus, which was the world’s bestselling car in the first half of 2012. This milestone Focus was produced at our newest global manufacturing facility in Rayong, Thailand, about 120 miles southeast of Bangkok.

  • Rare Earth Metals

    Announced that the lithium ion batteries in Ford’s new generation of electrified vehicles are expected to reduce the use of rare earth metals by up to 500,000 pounds a year, compared to nickel metal hydride batteries. The lithium ion batteries are also more powerful and result in better fuel efficiency.

  • Guinness World Records®

    Set a Guinness World Records® achievement by holding the world’s largest game of “Red Light – Green Light.” In a celebration at Ford’s Dearborn World Headquarters – part of a five-city U.S. launch of the new Ford Fusion – 451 employees played the game to showcase the Auto Start-Stop feature on the 1.6-liter EcoBoost® Fusion.


  • EcoBoost® Engine

    Honored with a Breakthrough Award from Popular Mechanics magazine for our innovative 1.0-liter EcoBoost® engine. Available now in Europe on the Ford Focus, this three-cylinder engine will soon be offered globally.

  • Restructuring European Manufacturing Operations

    Announced a proposal to restructure our Europe manufacturing operations as part of our comprehensive plan to respond to structural market changes and deliver profitable growth in the region.

  • Warriors in Pink® Documentary

    Unveiled the first-ever documentary by Warriors in Pink®, the Ford program that raises awareness and funds in the fight against breast cancer. With this documentary, Warriors in Pink hopes to create a powerful and inspiring resource to all who have been touched by the disease.

  • Supplier Diversity Award

    Named Corporation of the Year by the Michigan Minority Supplier Development Council. Ford is the first automaker to garner this award for three consecutive years.

  • Ford Driving Skills for Life

    During National Teen Driver Safety Week, introduced an online video game patterned after Ford Driving Skills for Life’s award-winning driving exercises. Ford Driving Skills for Life is our flagship driver education program.


  • Transit Connect Wagon

    Introduced the first seven-passenger people mover – the all-new Transit Connect Wagon – expected to break the 30+ mpg barrier. The Transit Connect Wagon drives like a car, has the flexibility of a utility and can haul the payload of a pickup truck.

  • Car of the Year

    Honored with the first “Car of the Year” award ever bestowed by Popular Mechanics magazine, for the Ford Escape. Reviewers write: “The driving experience feels like it’s two full generational leaps ahead of the old Escape.”

  • Making History

    Started production of the Ford C-MAX Energi plug-in hybrid at our Michigan Assembly Plant (MAP), making MAP the only manufacturing site in the world to build vehicles with five different fuel-efficient powertrains on the same line, and the only one to build four vehicles that deliver 40 mpg or more in real-world driving.

  • Lincoln, Reinvented

    At the Los Angeles Auto Show, celebrated the heritage of Lincoln and looked to its future. Seven vintage Lincolns, each selected for their historical significance, were on display at the show. The all-new MKZ premium midsize sedan was also unveiled at the show, signaling the brand’s reinvention.


  • Oldest Ford Vehicle

    The oldest surviving Ford production car, a 1903 Model A, purchased at auction by Bill Ford. The car was unveiled as part of an employee event to kick off the 150th anniversary celebration of Henry Ford’s birth.

  • Ford Thailand

    In Thailand, saw strong sales across the Ford lineup drive the Company’s full-year retail sales in 2012, up an extraordinary 88 percent from a year ago to 54,865 units – representing Ford Thailand’s all-time best annual performance and making Ford one of the fastest-growing automotive brands in the country.

  • Fourth-Quarter Profits

    Announced our highest total Company fourth-quarter pre-tax profit in more than a decade.


Download Summary Report

Ford’s 2012/13 Sustainability Report is summarized in this 8-page downloadable document.

Visit our Downloads page for this report in full or as separate sections along with supplementary publications.