We hold ourselves to very high standards for vehicle safety.
Building in safety from the beginning
Ford’s stringent internal design targets for safety exceed regulatory requirements.
We work hard to achieve high levels of performance in government- and nonprofit-sponsored crash tests.
Developing solutions to improve safety and convenience
We offer a wide array of accident avoidance and driver assist technologies.
We continue to innovate in safety belts and other structural and passive safety elements.
Our post-crash notification systems can help occupants summon assistance in an emergency.
We’re helping to ensure that first responders can safely deal with crashes involving electric vehicles.
Creating the transportation system of the future, together
We are active members of the U.S. Council for Automotive Research.
We fund 53 research projects – many on safety-related topics – at 35 universities globally.
We take part in numerous research projects aimed at proving out “connected vehicle” technologies.
Encouraging safer driver behavior on the roadways
Our flagship driver-education program trains newly licensed drivers in the U.S., Asia and Africa.
Since this program’s launch in 2007, teen vehicle crash deaths in Illinois have decreased by 48 percent.
Ford MyKey helps parents encourage their teenagers to drive more safely.
At Ford, we hold ourselves to very high standards for vehicle safety. The fact is, vehicle safety is a critical part of our brand promise to Go Further. We aim to give customers peace of mind and make the world safer by developing advanced safety technologies and making them available across a wide range of vehicles.
We are specifically committed to:
Ford has delivered on these commitments and remains among the global leaders in vehicle safety. To date, for example, Ford Motor Company has earned a total of 91 “Top Safety Picks” from the Insurance Institute for Highway Safety (IIHS) – more than any other manufacturer in the eight-year history of that crash testing program.1 To earn a Top Safety Pick, a vehicle must receive a rating of “good” in offset frontal impact, side impact, rear impact and roof strength evaluations, and offer electronic stability control. Starting in 2013, the IIHS added a new rating of “Top Safety Pick+”. To achieve this rating, a vehicle must receive a “good” in the above tests and a “good” or “acceptable” in a new small overlap rigid barrier test.
See the next page for notable safety-related highlights from 2012 and early 2013.
93 percent of 2013 model year Ford Motor Company vehicle nameplates tested were named IIHS Top Safety Picks
In 2012, Ford’s flagship driver education program – Ford Driving Skills for Life – visited more than 175 high schools in 10 U.S. states and Puerto Rico.
We are taking part in numerous research projects – on our own and in cooperation with others – to develop and demonstrate “connected vehicle” technologies.