2012 market share was adjusted to correct a decimal place error.
The competitive environment in the United States remains intense. In 2013, our market share was up 0.5 percentage points to 15.7% of the industry.
In 2013, Ford was again the second best-selling car brand in the traditional 19 markets we tracked in Europe. Our continued market strength reflects the strong momentum of our new or refreshed vehicles, including the B‑MAX, Fiesta, Kuga, Tourneo Custom, and Transit Custom. Within the 19 markets, Britain and Germany are our highest-volume markets. Any change in the British or German market has a significant effect on the results of Europe.
|Retail installment and lease||39||29||32||36||38||40|
|Retail installment and lease||28||28||26||29||32||34|
Percent of first-time buyers
|Ford Motor Company U.S.||9.5||8.1||8.4||10.1||10.6||10.8|
|Ford Motor Company Europe (UK, Germany, Italy, France, Spain)||11.0||10.0||8.0||9.0||7.0||7.0|
Percent loyal to corporation
|Ford Motor Company U.S.||41.6||42.1||49.7||48.6||47.7||49.1|
|Ford Motor Company Europe (UK, Germany, Italy, France, Spain)||53.0||49.0||45.0||51.0||52.0||51.0|
© 2014 Ford Motor Company