We are investing significant research and development dollars in new models of transportation, and helping to advance thinking about it. We are doing this through partnerships and pilot projects at several global locations. Some of these projects have focused on exploring how to deploy electric vehicles as part of integrated mobility solutions aimed at creating “clean, green, smart and safe” cities (see figure below). We believe that creative collaboration and innovative technologies and services can yield new solutions, and that these solutions can harness the benefits of mobility while reducing its environmental and social impacts.
Our dedicated research lab in California’s Silicon Valley is part of our commitment to make technology affordable for millions. The Ford lab, which opened in 2012, serves as a hub for independent technology projects and the identification of new research investments with partners located along the U.S. West Coast. The lab helps to ensure that Ford keeps pace with consumer trends and aggressively prepares for the future by developing mobility solutions to harness technology.
Shared models of car ownership will also be increasingly important, especially in urban areas, where a peer-to-peer system of shared vehicles offers promising solutions. Electrification can enable more economical, more efficient and more environmentally friendly options. In addition, younger generations of consumers seem to have different relationships to cars that make them better suited to new models of mobility.
We have been involved in several carsharing research projects that are designed to develop new models and methodologies for systems that integrate vehicle sharing and public transportation systems.
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