The F-150 and the Mustang: two iconic Ford vehicles with storied legacies at our company. The descendant of our first true pickup back in 1925, the Ford F-Series (including the F-150) has been the best-selling truck in America for 37 years running. The Mustang, the original “pony car” of the 20th century and arguably the heart and soul of the Ford brand, celebrated its 50th anniversary in April 2014.
Yet even with these classics, we are revamping and adapting technologies and tools to stay ahead of customer interests, all while building in elements that make the vehicles – and indeed our own company – more sustainable. The 2015 F-150, for example, is the first pickup made with a high-strength steel frame and aluminum-alloy body, resulting in a weight reduction of up to 700 pounds. The new 2015 Mustang, which will be sold in Europe and Asia for the first time, will offer buyers the choice of a turbocharged 2.3L EcoBoost® engine, delivering more horsepower and torque with less fuel. (Read more about the F-150 in this case study.)
And these are just two of many examples of innovation as we stay true to our One Ford plan, the output of which is great products, a strong business and a better world. Our One Ford plan is built on a compelling vision, a comprehensive strategy and relentless implementation. At the center of our One Ford plan is the priority to accelerate development of new products that our customers want and value.
Nowhere is that acceleration more evident than in our 2014 product launch schedule. Over the course of 12 months, we will launch 23 new or significantly refreshed vehicles to customers around the world – the most in a single year in more than a century and more than double the 11 global vehicle launches in 2013. (See graphic below.) To support our aggressive growth strategy and meet demand for our vehicles, we are adding jobs in several key regions – 11,000 in the U.S. and Asia combined in 2014 – and building new facilities. In 2014, we will open our Changan Ford Assembly Plant No. 3 and Changan Ford Transmission Plant in Chongqing, China, the Camaçari Engine Plant in Brazil, as well as the Ford Otosan Yenikoy Assembly Plant in Turkey. We are continuing with our largest manufacturing expansion in the last 50 years.
The growth in 2014 comes on the heels of one of our company’s best years ever. We reported 2013 full-year pre-tax profit of $8.6 billion1 (excluding special items), driven by the highest Automotive pre-tax profit in more than a decade and continued solid profit from Ford Credit. We increased market share in the world’s two largest automotive markets – China and the U.S. – as well as in South America. We improved our retail car share in Europe, a region with challenges but where we believe we are on track to return to profitability in 2015.
As our financial security strengthens, we are investing in our products, our people and our communities. The financial health of our company has a ripple effect that goes well beyond our business itself as we work toward profitable growth for all.
In 2013, our company launched 11 new or significantly refreshed vehicles globally, pushed forward on our comprehensive plan for restoring profitability in Europe, invested for further growth in Asia Pacific and continued our work on sustainable mobility.
On July 30, 2013, we marked the 150th anniversary of the birth of Henry Ford, whose innovative ideas revolutionized transportation and brought mobility to the masses. Many historians credit him with creating a middle class in America. His high minimum wage – revolutionary at the time – set a precedent for fair distribution of company wealth that influenced later management practices.
While he initially struggled to get Ford Motor Company on solid financial footing, Henry Ford broke through with the Model T, which debuted in October 1908. More than 15 million of those vehicles were built and sold as Ford’s company put the world on wheels.
The innovative sprit of Henry Food took root in many other forms after the success of the Model T, including the following:
His spirit of innovation continues to guide Ford Motor Company today, reflected in our lineup of vehicles, in new technologies such as Ford SYNC ®, and in fuel-efficient EcoBoost® engines.
All new and significantly refreshed products.
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Our Blueprint for Mobility sets near-, mid- and long-term goals for solutions to the challenges facing mobility systems now and in the future.
In 2013, Ford reinvented the Ford F-150, America’s favorite truck. The all-new F-150 is the toughest, smartest and most capable F-150 ever – setting the standard for the future of trucks.
© 2014 Ford Motor Company