Maintaining strong and open communications and engagement with the people our activities affect – from our own employees and the dealers who sell our vehicles to our customers and our broader communities – plays an important role in our One Ford goal of delivering profitable growth for all.
Positive relationships with employees and business partners help us to improve efficiencies, cost and quality, and better enable us to develop and innovate. An engaged and motivated work force can strengthen our business, allowing us to attract and retain the best people. Effective two-way dialogue with our customers, dealers and other stakeholders helps us to understand and deliver the products that customers want.
This section of our report focuses on the people who interact with our company in different ways – the employees who work for us; the dealers who sell and lease our vehicles; the individuals who live and work in the communities in which we operate; and the customers who purchase our products. (Information on our suppliers can be found in the Supply Chain section. Information on our investors can be found on the Ford investor website. The stakeholder engagement section of this report provides an overview of our stakeholders and how we interact with them.)
© 2014 Ford Motor Company