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Ford South America

Vehicle Safety

At Ford, we design and manufacture vehicles that achieve high levels of vehicle safety for a wide range of people over a broad spectrum of real-world conditions.

In the most recent Latin NCAP,1 the new Ford EcoSport and Focus both received five stars for adult protection. The EcoSport and Focus are the first vehicles produced in South America to earn a five-star ranking from the international safety rating organization.

The new EcoSport brings advanced systems for both passive and active protection, to prevent accidents and ensure that the vehicle is in control under various driving conditions. The EcoSport comes with front airbags as standard, offers curtain side airbags as optional and is the only vehicle in its category capable of having child seats installed according to the ISOFIX standard. (ISOFIX is the global standard for child safety seat attachment points.)

The Focus is recognized for its advanced design security and vehicle dynamics. In addition to an ultra-rigid safety cell protected by crumple zones, its arsenal includes dual airbags, front seatbelts with a pretensioned limiter and anti-lock brakes with electronic brake distribution and cornering brake control.

As part of our Traffic Safety and Environmental Care program, Ford Argentina organized two campaigns for customers, so they could check their safety features before going on summer and winter holidays. Special stands were located in visible locations around Buenos Aires. The stands were equipped with the mechanical materials needed, and trained technicians attended to the customers who took their vehicles for a free diagnosis. The mechanical checkup included suspension monitoring, alignment, brakes and emissions as well as proper performance of lights and the replacement of windshield wiper fluid. These actions are part of Ford Argentina’s commitment to our customers’ safety and accident prevention. In addition, several safety awareness conferences were held in public places.

See the Vehicle Safety and Driver Assist Technologies section for more on our vehicle safety technologies and activities.

  1. Several public and private agencies around the world perform crash testing of vehicles and publish safety ratings, however these rating systems are relatively new in South America. Recently, New Car Assessment Programs (NCAPs) are being launched in regions where they have not existed in the past. This is partly due to a new nonprofit organization based in London called Global NCAP that is promoting the establishment of NCAPs around the world. Global NCAP developed a Latin NCAP system, which is now providing ratings on vehicles in South and Central America.