Spotlight: Improving the Odds in the “Golden Hour”

Ford’s “Golden Hour Challenge” was just one of our experiments designed to improve global mobility in an increasingly congested world.

Cities + Technology + People = Improving Medical Care

In emergency medicine, it’s known as the “Golden Hour” – the 60-minute window of time following a traumatic injury. Patients who receive prompt medical attention within that critical one-hour period are much more likely to survive than those who do not. But in Delhi, India, congested roadways make it extremely difficult for emergency crews to arrive on an accident scene in a timely manner. Enter Ford’s “Golden Hour Challenge” – just one of our experiments designed to improve global mobility in an increasingly congested world.

In 2015, we announced 25 mobility experiments testing new concepts that will address future mobility needs. The Golden Hour was part of our Innovate Mobility Challenge Series, which started in 2014 as a contest inviting innovators and developers to “crowd-source” solutions for specific mobility problems.

Like many large urban cities, Delhi has a significant number of road accidents each year. In 2013, for example, the city reported a total of 7,569 road accidents, more than 1,830 of which resulted in a fatality.1 With a population of nearly 10 million people, daily gridlock is a constant problem – and that gridlock can have a big impact on emergency vehicles. The Delhi mobility challenge tasked developers to submit solutions that would either decrease the time to get to treatment or to a trauma center or increase the availability of information related to treatment needs within the Golden Hour.

The $15,000 grand prize winner – an app called Flare – was created by a student team from the University of Illinois at Urbana-Champaign. Flare was designed to establish a volunteer community to help others in need, while authorities oversee operations. The app allows users to report an accident or learn of one near them so they can volunteer to help. Users can post photos, show their locations on a map, send messages to report what happened, or view other reports to see if they can assist.

“Ford’s Innovate Mobility Challenge is a fabulous program,” says Dhruv Diddi, one of Flare’s creators. “It inspires and incentivizes people from all walks of societies to come up with ideas which actually have a real impact on the transportation world.”

The Delhi challenge was part of a broader Ford initiative – Sustainable Urban Mobility with Uncompromised Rural Reach, or SUMURR – that focuses on helping communities in developing nations.

For more on Flare, check out this video:

  1. National Crime Records Bureau, Ministry of Home Affairs, Government of India, 2013 report.