PRODUCT QUALITY AND SAFETY
Vehicle Safety and Accident Avoidance
Ford has a long history of developing and implementing new innovations that improve the safety performance of our vehicles. In 1955, for example, we were the first automaker to offer factory-installed safety belts.
We continue that legacy of innovation today, implementing a wide range of technologies that help to improve the safety of our vehicles. For example, in 2010 Ford introduced the first-ever production automobile rear inflatable safety belts, and in 2014 we introduced an all-new inflatable airbag restraint design in the 2015 Ford Mustang.
As technology and driving environments evolve, we’re continuing to implement innovative technologies that enhance vehicle safety. For example, we are implementing vehicle safety and driver assist technologies today that help us move toward the new mobility options we envision in our Blueprint for Mobility. Our vehicles today have radar- and camera-based technologies that are a first step toward Ford’s vision of autonomous vehicles. We are also working on vehicles that communicate with each other and with the world around them; these capabilities will be key elements of the integrated transportation ecosystem we envision for the future.
As vehicle ownership expands in emerging economies, we are working to address issues associated with increasing traffic congestion and populations with a high percentage of first-time drivers. Through our Ford Driving Skills for Life program, for example, we are helping new drivers in emerging markets to become better and safer drivers.