Year In Review
Ford of Europe
Ford of Europe is responsible for producing, selling and servicing Ford-brand vehicles in 50 individual markets and employs approximately 53,000 employees at its wholly owned facilities, or approximately 67,000 people when joint ventures and unconsolidated businesses are included.
Ford of Europe operations include a Ford Customer Service Division and 23 manufacturing facilities (15 wholly owned or consolidated joint venture facilities and eight unconsolidated joint venture facilities), as well as Ford Motor Credit Company. The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.
In 2014, Ford posted its highest full-year market share in Europe since 2011.
At the end of 2014, we launched the all-new Ford Mondeo in Europe. This vehicle delivers the power of choice for customers with 14 powertrain combinations, the broadest-ever Mondeo lineup. The lineup includes Ford’s first gasoline hybrid electric vehicle available in Europe; three very-low carbon dioxide (CO2) emission ECOnetic versions; and a version with the multiple-award-winning 1.0L EcoBoost® petrol engine.
The Ford Mondeo was awarded the maximum five-star safety rating by independent crash test authority Euro NCAP in 2014. The Mondeo is also the first Ford vehicle worldwide to offer Pre-Collision Assist with Pedestrian Detection, a technology designed to detect people on the road ahead and automatically apply the brakes if the driver does not respond to warnings.
The Ford Fiesta was the number one bestselling small car in Europe in 2014, for the third year in a row. The Fiesta features new smart technologies and seven powertrain options (both diesel and petrol) that deliver fuel economy with less than 100 grams of CO2 per kilometer.
Ford became the top-selling commercial vehicle brand in Europe in the first quarter of 2015.
Also in 2015, we are completing the final part of a €2.3 billion investment – the largest ever in Spain’s auto industry – in our Valencia, Spain, manufacturing operations, transforming it into one of the world’s most advanced, flexible and productive auto plants. Ford now employs about 8,000 people at the facility, up from just below 5,000 in early 2013. Supplier operations supporting the Valencia plant’s production also have added 1,500 jobs since 2013.
Ford’s 1.0L EcoBoost engine was named 2014 International Engine of the Year by a panel of automotive journalists for an unprecedented third year running. In 2014, one out of five Ford vehicles sold in Europe was equipped with 1.0L EcoBoost. The engine is produced in Cologne, Germany; Craiova, Romania; and Chongqing, China, and is now available in 72 countries worldwide.
The all-new Ford Mondeo received the maximum five-star safety rating from Euro NCAP. As noted above, it is also the first Ford vehicle in the world to offer Pre-Collision Assist with Pedestrian Detection, which can automatically apply the brakes if people are detected in the road ahead, and it is the first vehicle in its segment to offer inflatable rear safety belts.
Ford’s Driving Skills for Life (Ford DSFL) program, created to encourage responsible driving in motorists ages 18 to 24, was recognized with the Volante Sicuro 2014 award, a prize created by Videomotori with the participation of Michelin. The Ford DSFL program will be offered in 11 countries in 2015, with training taking place for the first time in Denmark, the Netherlands and Turkey.
Ford was named Most Innovative Volume Brand 2015 at the AutomotiveINNOVATIONS Awards.