Strategy and Governance

Data: Market Share and Sales

A. Ford Motor Company Market Share – United States

Percent

Select years

2012 2013 2014
15.2 15.7 14.7
  • Reported to regulatory authorities

Data notes and analysis:

Market share represents reported retail sales of our brands as a percent of total industry sales volume in the relevant market or region. Market share is based, in part, on estimated vehicle registrations; includes medium and heavy trucks.

B. Ford Motor Company Market Share – Europe

Percent

Select years

2012 2013 2014
7.4 7.3 7.2
  • Reported to regulatory authorities

Data notes and analysis:

Europe 20 market share was 8.0 percent, 7.8 percent, and 7.9 percent in 2014, 2013, and 2012, respectively. Automotive Segments were reorganized effective January 1, 2014. For more information, please see FS-65 in our 2014 Form 10-K (pdf, 6.5Mb).

Also see:

C. Ford Credit Financing Share – United States

Percent

Select years

  2012 2013 2014
Retail installment and lease 38 40 45
Wholesale 78 77 77
  • Reported to regulatory authorities

Data notes and analysis:

These data include Ford and Lincoln vehicles only.

For more information on Ford Credit, please visit www.fordcredit.com. For more information on Ford Credit financial information, visit the Ford Credit investor center.

Also see:

D. Ford Credit Financing Share – Europe

Percent

Select years

  2012 2013 2014
Retail installment and lease 32 34 36
Wholesale 98 98 98
  • Reported to regulatory authorities

Data notes and analysis:

These data include Ford vehicles only.

For more information on Ford Credit, please visit www.fordcredit.com. For more information on Ford Credit financial information, visit the Ford Credit investor center.

Also see:

E. Summary of Total Company Wholesale Vehicle Unit Sales1,2

Thousands

Select years

2012 2013 2014
5,668 6,330 6,323
  • Reported to regulatory authorities

Data notes and analysis:

  1. Wholesale unit volumes include sales of medium and heavy trucks.
  2. Wholesale unit volumes include all Ford and Lincoln badged units (whether produced by Ford or by an unconsolidated affiliate) that are sold to dealerships, units manufactured by Ford that are sold to other manufacturers, units distributed for other manufacturers, and local brand units produced by our unconsolidated Chinese joint venture Jiangling Motors Corporation, Ltd. (“JMC”) that are sold to dealerships. Vehicles sold to daily rental car companies that are subject to a guaranteed repurchase option (i.e., rental repurchase), as well as other sales of finished vehicles for which the recognition of revenue is deferred (e.g., consignments), also are included in wholesale unit volumes. Revenue from certain vehicles in wholesale unit volumes (specifically, Ford badged vehicles produced and distributed by our unconsolidated affiliates, as well as JMC brand vehicles) are not included in our revenue.