Building a Better World: Our Community Projects
To increase the impact of our community investments, we focus our activities on three key areas: local community life, sustainable innovation in education and driver safety.
Operation Better World
In 2015, we extended the global reach of Operation Better World, a coordinated, strategic approach that underscores Ford’s commitment to strengthen local communities. Launched in 2012, the program has now reached 41 markets, having been introduced to our Middle East & Africa region during 2015.
Through Operation Better World, Ford Motor Company Fund and Community Services (“Ford Fund”) works with dealers, nongovernmental organizations and community partners, driving sustainable community development through strategic investments in:
Strengthening our local communities through hunger relief, poverty alleviation and environmental initiatives such as water conservation.
Driving sustainable innovation in education through scholarships, grants, entrepreneurial education and programs that enhance learning.
Improving driver safety through Ford Driving Skills for Life, the flagship program of our efforts to improve safety on the road.
Our volunteering efforts and philanthropic investments are overseen and coordinated by Ford Fund. This nonprofit organization, funded by contributions from Ford, seeks to support programs that meet local community needs, align with the One Ford business plan, have a measurable impact and, where possible, are replicable in other markets. The grassroots engagement is driven by local Ford teams in each region.
Ford Motor Company Fund – 2015 Contributions
Henry Ford Entrepreneurship Academy
Ford Fund launched the Henry Ford Entrepreneurship Academy (HFEA) in Rabat, Morocco, in December 2015, in partnership with the Virginia Commonwealth University (VCU). Working with the VCU’s School of Business Entrepreneurship Program, we helped research, design and build the academy, which is hosted by the International Institute for Higher Education in Morocco.
The HFEA runs workshops for local entrepreneurs, giving them the tools and the mindset they need to positively impact their local communities with their own businesses. The HFEA plans to expand to Saudi Arabia in 2016.
Ford Credit’s Community Investments
Ford Motor Credit Company (“Ford Credit”) is a wholly owned subsidiary of Ford Motor Company, offering automotive financial services to dealerships and customers around the world. Ford Credit’s long-standing commitment to its local communities ranges from employee volunteering to structured work experience programs for young people.