People

Data: Dealers

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A. Overall Dealer Attitude

Relative ranking on a scale of 1–100 percent

 201320142015
Ford (winter/summer score)84/8585/8585/85
Lincoln (winter/summer score)76/7877/7777/78
Industry (winter/summer score)81/8180/8080/80

Overall dealer attitude is measured by the National Automobile Dealer Association (NADA) Dealer Attitude Survey conducted biannually.