Products and Customers


Producing high-quality, smart, safe vehicles that delight our customers.

“Quality is a journey. This journey is about continuous improvement and, ultimately, transformation. As with any journey, you need to decide where you are going and how you are going to get there.

At Ford Motor Company, we have a clear destination for our quality journey: to deliver world-class quality in every region. We reach our destination by improving every day.”

Bennie Fowler, Group Vice President of Quality, Ford

Bennie Fowler
Group Vice President of Quality, Ford

 What We’re Doing

We are committed to developing new approaches to mobility that will reduce the environmental impacts, and increase the connectedness, of transportation in the future. To meet evolving expectations, our product development process always starts with an understanding of who our customers are, how they live and what they want in a vehicle. We use life cycle assessment to gain a holistic understanding of the impacts of our products and to reduce those impacts.

A Portfolio Approach

We have set out an ambitious plan for developing and introducing new vehicle technologies, powertrains and fuel options.

 Greener Products

Exceeding Expectations

When customers purchase a new vehicle, they expect a high-quality product and an exceptional experience.

 Product Quality and Customer Satisfaction

Advancing Safety

We are trusted to design and manufacture vehicles that achieve high levels of safety over a wide range of real-world conditions.

 Vehicle Safety

 Why It Matters

When customers purchase a new vehicle, they expect a high-quality product and an exceptional experience. We’re continually working to improving quality, a critical factor in the safety of our customers and, therefore, to our responsibilities and success as a company.

We are also following an ambitious plan to develop and introduce lower carbon vehicles, and vehicles capable of using lower carbon fuels, to help prevent or reduce the impact of climate change.

 Our Performance

Fuel Economy

U.S. Corporate Average Fuel Economy, Combined Car and Truck Fleet (miles per gallon)



Vehicle Safety

U.S. New Car Assessment Program (NCAP) Five-Star Overall Vehicle Scores (percent of Ford Motor Company vehicles tested that achieved five stars, by model year)


  1. The decline in combined car and truck fuel economy is primarily due to customers purchasing larger cars and more trucks. Our combined fleet CO2 emissions improved by 10 percent compared to 2009.
  2. National Highway Traffic Safety Administration (NHTSA) does not test each new vehicle model every year, but a sample of new vehicles predicted to have high sales volume or that have been structurally redesigned. It is therefore difficult to compare results to previous model years, particularly when many new models are launched. Even though our vehicles are safer than ever, our ratings are not necessarily comparable to previous years. For more detailed information, see and