Letter from William Clay Ford Jr. and Mark Fields
Contributing to a better world always has been a core value at Ford, and our commitment to sustainability is a key part of our company DNA. Ultimately, our vision is to make people’s lives better by changing the way the world moves, just as Henry Ford did more than a century ago.
That’s why, in one of the most significant strategic shifts in our history, we are expanding our business model to be both an auto and a mobility company. Our strategy involves continually strengthening and investing in our core automotive business, while aggressively pursuing new emerging opportunities through Ford Smart Mobility – our plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics. As we continue to produce world-class vehicles, we are using innovative thinking and advanced technology to solve tomorrow’s biggest transportation challenges today.
While our industry – and the world around us – continues to evolve faster than ever, our entire team remains fully committed to keeping sustainability at the heart of our strategy. To achieve our sustainability goals, we will continue to drive innovation in every part of our business and maximize our environmental performance. For example, we continue to lead industry efforts to tackle the issue of human rights and enhance working conditions throughout our supply chain.
We also know that our sustainability efforts today can bring about a better tomorrow:
We are investing $4.5 billion in electrified vehicle (EV) solutions and will add 13 new EVs to our portfolio by 2020
Our continued investment in lightweighting technologies is helping us reduce overall vehicle weight and improve fuel economy
Ford is the only automaker named to the World’s Most Ethical Company® list by Ethisphere Institute, and we have made the list for seven consecutive years
Ford also was named one of the world’s Best Global Brands in 2015 by Interbrand
We earned an ‘A’ grade for our water conservation efforts from CDP
By sharing best practices through our Partnership for a Cleaner Environment (PACE) program, we are lowering the collective environmental footprint of our entire supply chain
We celebrated the 10–year anniversary of the Ford Volunteer Corps with a Global Month of Caring, and launched new programs to develop our next generation of philanthropic leaders and to offer employees funding for new community projects
With sustainability deeply embedded in our overall strategy, we remain committed to running a strong and responsible business that treats our customers, our employees, our communities and our planet with respect.
William Clay Ford Jr.,Executive Chairman
Mark Fields,President and Chief Executive Officer