Strategy and Governance
Ford Smart Mobility
Though our Ford Smart Mobility plan we are pursuing emerging opportunities with significant growth potential:
- Electrifying our most popular, high-volume commercial vehicles, trucks, SUVs and performance vehicles
- Growing our autonomy leadership by building on more than a decade of development experience
- Developing mobility services and solutions to transform the customer experience and help solve people’s mobility challenges
We moved ahead with a number of mobility projects in Europe in 2016:
Ford Carsharing Program, Germany. When it comes to mobility, sharing offers flexibility, a potentially more economical alternative, and also can help reduce congestion. We launched our program in 2013, partnering with Deutsche Bahn Connect, which operates Flinkster, a large car-sharing company. By acquiring a Ford Carsharing customer card, customers have access to a comprehensive network of 4,000 car-sharing vehicles in 200 cities – covering not only the Ford car-sharing fleet of nearly 300 cars but also the Flinkster fleet. In 2016, the Ford Carsharing Program attracted more than 20,000 bookings over the year.
FordPass, our new mobility experience platform, debuted in Europe. This provides integration with Ford Carsharing, offering 24-hour access to cars nationwide across Germany, including Ford’s car-sharing fleet.
We launched GoPark, our pilot in London that focuses on building a predictive system that can use data to show drivers where there is likely to be a space to park at their chosen destination.
The Ford-led Driver Behavior Project uses a prototype driving app to empower drivers with a personal driver score, based on behavior on the road, and encourage them to drive smarter. This type of research could lead to cheaper car hire and car sharing, and provide insurers with information required to support discounts.