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FORD ECOBOOST ENGINES GO GLOBAL, BUILD CUSTOMER SATISFACTION SCORES
- In its second year on the market, Ford expands EcoBoost™ technology to include four-cylinder engines and adds an all-new truck application, the EcoBoost F-150
- EcoBoost uses turbocharging and direct gasoline injection to produce output similar to that of larger conventional engines, along with diesel-like torque curve and excellent fuel economy
- Ford is committed to further grow the availability of EcoBoost engines, aiming to help make fuel economy affordable for millions of customers
LOS ANGELES, Nov. 16, 2010 – Since the successful launch of the company’s highly praised 3.5-liter EcoBoost V6 in summer 2009, Ford is on track with its plans to spread the technology to more engines, more vehicles and more consumers around the globe.
EcoBoost, which uses turbocharging and direct gasoline injection to boost engine output, reduce emissions and improve fuel efficiency by as much as 20 percent, has been on the market for approximately 16 months. In that time, the engines have beaten Ford sales expectations, brought younger, more affluent customers to the brand and returned some of the highest customer satisfaction numbers the company has ever received.
“Ford customers have embraced EcoBoost technology because of its ability to deliver power and performance with uncompromised fuel economy,” said Derrick Kuzak, group vice president of Global Product Development. “We’re committed to expanding its reach to more customers so they can enjoy its unique blend of power, performance and fuel economy.”
Among the findings:
- 100 percent of Lincoln MKT buyers surveyed who chose EcoBoost said they were satisfied with their engine’s performance, including power and pickup; 99 percent said they were satisfied with their engine’s overall operation
- EcoBoost has attracted younger, more affluent buyers who haven’t necessarily shopped a Ford or Lincoln product previously:
- Average Taurus SHO buyers are seven years younger than base Taurus buyers and the second-youngest in the segment
- Average household income for SHO buyers is nearly 4 percent higher than that of base Taurus buyers and is the highest in its segment
- 40 percent more SHO buyers are cross-shopping a premium brand versus buyers of the base Taurus
- Approximately 11 percent of Flex models are sold with EcoBoost, 3 percent higher than anticipated
About the EcoBoost family of engines
Since being introduced in 2009 on four vehicles – Ford Taurus SHO (standard) and Lincoln MKS full-size sedans and Ford Flex and Lincoln MKT crossovers – EcoBoost engines have been embraced by customers. During the next 12 months, the technology will expand to the Ford Edge crossover, Explorer SUV and F-150 pickup, with the high-performance Focus ST and C-MAX people mover following shortly thereafter.
1.6-liter four-cylinder EcoBoost
The 1.6-liter EcoBoost engine benefits from a unique, centrally mounted direct-injection system, giving it extraordinary power for its size. The engine is manufactured at the Bridgend plant in Wales.
2011 Ford C-MAX (Europe)
2013 Ford C-MAX (U.S.)
Additional European models to be announced
2.0-liter four-cylinder EcoBoost
The 2.0-liter EcoBoost engine is the company’s first global EcoBoost engine, manufactured at the Valencia engine plant in Spain.
2010 Ford S-MAX (Europe)
2010 Ford Galaxy (Europe)
2011 Ford Edge
2011 Ford Falcon (Australia)
2012 Ford Explorer
2012 Ford Focus ST
The first EcoBoost engine launched in North America, the 3.5-liter V6 is manufactured at Ford’s Cleveland Engine Plant.
Ford Taurus SHO
2011 Ford F-150
Future EcoBoost plans
At the Beijing Auto Show in April, Ford debuted the newest member of the EcoBoost family in the Start concept. The small concept car’s engine is a 1.0-liter three-cylinder that delivers the performance of a 1.6-liter four-cylinder engine.
By 2013, Ford plans to offer an EcoBoost engine in up to 90 percent of its North American nameplates, supporting global sales of 1.5 million EcoBoost-powered vehicles per year.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.