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FORD WARRIORS IN PINK AMPS UP FIGHT AGAINST BREAST CANCER IN DEARBORN AND IN VIRTUAL WORLD
On the eve of National Breast Cancer Awareness Month, Thursday, Sept. 30, Ford a 16-year supporter of the cause will transform its World Headquarters to glow pink for two nights in honor of all those who have been affected by the disease.
- October is National Breast Cancer Awareness Month, and Ford will demonstrate its long-standing commitment to increasing awareness and support for the cause with tonight’s symbolic lighting of World Headquarters in pink and a new social media initiative
- For every new fan who “likes” the Warriors in Pink Facebook page during the month of October, Ford will donate $1 to Susan G. Komen for the Cure®, up to $100,000; in addition one fan each day will be awarded a piece of apparel from the 2010 Warriors in Pink collection
- Ford is also launching a new application on Facebook that will enable fans to send Warriors in Pink symbols with personalized messages to their family and friends to show support, encouragement and to help spread the message of early detection
- Ford Warriors in Pink is a campaign designed to recognize the strength and courage it takes to deal with the everyday challenges of fighting breast cancer 365 days a year. For more than 16 years Ford Motor Company has honored those determined to fight the disease and stand up for the cause, dedicating more than $105 million to date
DEARBORN, Mich., Sept. 30, 2010 – Ford Motor Company is kicking off its 16-year commitment to fighting breast cancer by honoring Warriors and survivors with the symbolic lighting of World Headquarters in pink and continuing throughout the month of October – National Breast Cancer Awareness Month – with a unique social media program designed to increase awareness and support for the cause.
Ford is celebrating its 16th year as National Series Sponsor of the Susan G. Komen Race for the Cure® – to date, dedicating more than $105 million to the cause. Following the ceremonial lighting of World Headquarters tonight, the company will launch a month-long initiative tied to its yearly Warriors in Pink program on Facebook to raise additional funds and encourage more people to join Ford in the fight to eradicate breast cancer, which claims more than 450,000 lives each year.
“This is a way for us demonstrate our ongoing commitment to the cause and encourage others to join us in the fight against this deadly disease,” said Connie Fontaine, Luxury and Non-Traditional Communications manager. “We know that increased awareness leads to early detection, and early detection saves lives. Our fans on Facebook are loyal and passionate and we are hopeful they will use this powerful tool to help amplify and spread the early detection message.”
Throughout the month of October, Ford will donate $1 to Komen for every new fan who joins the Warriors in Pink Facebook page at www.facebook.com/fordwarriorsinpink, up to $100,000. Each day, one fan will be selected at random to receive a piece of apparel from the 2010 Warriors in Pink collection, which includes hats, scarves, t-shirts, ties and accessories.
Ford also is launching a new application on the Warriors in Pink Facebook page that is designed to generate online conversation and support by enabling fans to send personalized messages featuring Warriors in Pink symbols to their family members and friends.
“This is our way of spreading the message throughout the virtual community,” explained Fontaine. “The 12 Warriors in Pink symbols represent different parts of the breast cancer journey – from the Dove that represents the wish for quiet peace during the battle to the Crowned Warriors that remind people that breast cancer touches the lives of both men and women.”
If you would like to learn more about Ford Warriors in Pink, please visit www.fordcares.com.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 159,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010, and, until its sale, Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.