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FORD WARRIORS IN PINK JOINS ALL-STAR CAST OF VALENTINE’S DAY TO PLAY A PART IN A REAL LOVE STORY
- Ford Warriors in Pink is partnering with celebrity cast of New Line Cinema’s film Valentine’s Day to continue to raise awareness for breast cancer
- Fans will have the chance to win a Los Angeles getaway to attend the movie’s star-studded premiere, a 2011 Ford Fiesta, and movie screenings at their local theater
- Stars from the cast, including Jessica Alba, Jessica Biel, Eric Dane, Patrick Dempsey, Jamie Foxx, Jennifer Garner, Topher Grace, Anne Hathaway and George Lopez model pieces from the Ford Warriors in Pink apparel collection in national print ads
- Ford Motor Company is a 16-year partner of Susan G. Komen for the Cure and has dedicated more than $105 million to the breast cancer cause
DEARBORN, Mich., Jan. 29, 2010 – Ford Warriors in Pink is making its big-screen debut with New Line Cinema’s all-star ensemble film Valentine’s Day to give the gift of hope in the fight against breast cancer this February. Before eager moviegoers can say “be mine” during love’s favorite season, fans will have the chance to win an action-packed Valentine’s Day Los Angeles getaway to attend the movie’s star-studded Feb. 8 premiere. Valentine’s Day opens nationwide Feb. 12.
By joining forces with Valentine’s Day, Ford is reaching out to people of all ages with vital messages about breast cancer awareness and the importance of early detection. As a 16-year partner of Susan G. Komen for the Cure, Ford has dedicated more than $105 million to the breast cancer cause and remains committed to innovative ways to drive breast cancer awareness.
“Ford Warriors in Pink actively works on creative efforts to continue the fight against breast cancer 365 days a year,” said Connie Fontaine, Brand Content and Alliances Manager for Ford Motor Company. “The exposure from Valentine’s Day and the strength and unity of the all-star cast heightens the awareness of this important initiative – leading to early detection and saving lives through the funds generated at Fordcares.com.”
Fans can enter for a chance to win one of two Valentine’s Day getaway prize packages and watch the trailer powered by Ford Warriors in Pink (at www.fordcares.com/valentinesdaymovie) – no sweet talk necessary.
As part of the partnership, fans can enter through Feb. 1 to win an all-expenses-paid trip for two with red-carpet treatment to the Feb. 8 Valentine’s Day premiere in Los Angeles. From Feb. 1 through March 31, fans can enter to win an all-expenses-paid vacation for two to Los Angeles and a brand-new 2011 Ford Fiesta. Fans are also encouraged to come back to the site every day and enter themselves for a chance to win free passes to Valentine’s Day at their local theater.
“This is a wonderful and rare opportunity to partner with an organization in a promotion that creatively brings attention to a very worthy cause,” said Nicole Sedita, vice president, Warner Bros. National Promotions. “The movie Valentine’s Day is about the one day devoted to expressions of love, and what better way to express how much you care than to support the fight against breast cancer.”
As a part of the effort to find a cure, cast members model pieces from the Ford Warriors in Pink apparel collection in national print ads, which will appear in publications including People, US Weekly, InStyle, SELF and Glamour. Stars, including Jessica Alba, Jessica Biel, Eric Dane, Patrick Dempsey, Jamie Foxx, Jennifer Garner, Topher Grace, Anne Hathaway and George Lopez appear in the ads to remind viewers that breast cancer touches the lives of people of all ages.
The apparel collection is available for purchase on www.FordCares.com and each piece features important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. Ford donates 100 percent of net proceeds to Susan G. Komen for the Cure – not just on Valentine’s Day, but 365 days a year.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company’s brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Susan G. Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 I’M AWARE.
About Valentine’s Day
An all-star ensemble cast comes together in “Valentine’s Day,” which follows the intertwining storylines of a diverse group of Los Angelenos as they navigate their way through romance and heartbreak over the course of one Valentine’s Day. Couples and singles experience the pinnacles and pitfalls of finding, keeping or ending relationships in a day in the life of love. Directed by veteran filmmaker Garry Marshall, the film stars Jessica Alba, Kathy Bates, Jessica Biel, Bradley Cooper, Eric Dane, Patrick Dempsey, Hector Elizondo, Jamie Foxx, Jennifer Garner, Topher Grace, Anne Hathaway, Ashton Kutcher, Queen Latifah, Taylor Lautner, George Lopez, Shirley MacLaine, Emma Roberts, Julia Roberts and Taylor Swift. Marshall directed “Valentine’s Day” from a screenplay by Katherine Fugate, story by Fugate and Abby Kohn and Marc Silverstein. The film is produced by Mike Karz and Wayne Rice, with Toby Emmerich, Samuel J. Brown, Michael Disco, Diana Pokorny and Josie Rosen serving as executive producers. New Line Cinema presents, a Wayne Rice/Karz Entertainment Production, a Garry Marshall Film, “Valentine’s Day,” to be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. www.valentinesdaymovie.com