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Hot Hatch, Hot Sales: New Ford Fiesta ST Sets Seriously Rapid Pace in First Few Months on Sale
- Ford receives 3,000 orders for the new Fiesta ST from across Europe since reaching dealerships in March; U.K., Germany and Switzerland lead the way
- Fastest production Fiesta can is capable of 0-100 km/h in 6.9 seconds and 220 km/h top speed with 20 per cent better fuel economy than previous Fiesta ST
- High-specification interior and exterior styling and technology options are a hit with new Fiesta ST customers; Spirit Blue is most popular colour
COLOGNE, Germany, May 17, 2013 – The Ford Fiesta ST – Ford’s fastest ever production small car – is off to fast start with hot-hatch connoisseurs placing 3,000 orders since March.
Customers in the U.K. have bought more than half of all models sold to date, with Germany placing the next largest number of orders, followed by Switzerland.
The new 182 PS Fiesta ST can achieve 0-100 km/h in 6.9 seconds and a top speed of 220 km/h – supported by an advanced chassis developed by Ford Team RS, the European arm of Ford Motor Company’s Global Performance Vehicle group.
It also offers both a 20 per cent increase in power against the previous, first-generation, model and a 20 per cent reduction in CO2 emissions to 138 g/km*.
“The word of mouth on Fiesta ST has been phenomenal and it’s clear we have something special on our hands,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “We are really proud of our product development team for delivering a car that the top auto critics across Europe say not only is astonishingly good but also very affordable.”
The Ford vehicle dynamics department that developed the new Fiesta ST last month was named the Dynamics Team of the Year at the 2013 Vehicle Dynamics International Awards, and Ford Team RS vehicle dynamics specialist David Put won the title of Dynamicist of the Year.
Powered by Ford’s 1.6-litre EcoBoost engine, the new Fiesta ST offers performance-tuned steering, suspension, brakes and enhanced Torque Vectoring Control; as well as Ford MyKey and SYNC with Emergency Assistance. (A video of David Put driving the Fiesta ST at Ford’s Lommel test track can be viewed here)
The dynamically styled new Fiesta ST exterior with a large trapezoidal honeycomb grille, dramatic rear diffuser element and a full ST body kit is proving most popular in new colour Spirit Blue, requested in 27 per cent of orders, followed by Frozen White and Race Red.
More than 60 per cent of customers have opted for a Smoke Storm Torino leather interior in Charcoal Black, to complement the carbon fibre dashboard inserts, alloy-metal pedals and gearshifter, ST steering wheel and Recaro seats. 90 per cent of customers have specified Rado Grey 17-inch alloy wheels with red brake callipers; and a further 19 per cent have selected the Sony DAB radio and navigation option with 5-inch colour screen.
“Our showroom cars are getting a huge amount of attention, with people wanting to sit in and experience the Fiesta ST and talk about its performance,” said John Leeman, operations director, Ford Retail, the UK's largest Ford Dealer Group. “We are receiving a large number of inquiries every day.”
The success of the new Fiesta ST follows on the heels of the Focus ST, which went on sale in summer 2012. Equipped with a 250 PS 2.0-litre EcoBoost engine, the Focus ST was the best-selling hot hatch in Europe during the first three months of 2013, with 2,100 sales.
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* The stated fuel consumption and CO2 emissions are measured according to the technical requirements and specifications of the European Regulation (EC) 715/2007 as last amended. The results may differ from fuel economy
figures in other regions of the world due to the different drive cycles and regulations used in those markets.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 175,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 47,000 employees at its wholly owned facilities and approximately 69,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (15 wholly owned or consolidated joint venture facilities and nine unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.