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New Fiesta Global Success Story Rolls On; Los Angeles Auto Show Debut Follows Paris, Brazil and China Reveals

  • Ford this week debuts new Fiesta in North America at Los Angeles Auto Show
  • U.S. reveal follows new Fiesta’s global debut at Paris Motor Show; and first appearances in South America and Asia
  • Stylish new Fiesta is first U.S. model to be equipped with award-winning 1.0-litre EcoBoost petrol engine – expected to be certified as the country’s most fuel-efficient non-hybrid car
  • New Fiesta in Europe is available to order now; offers industry-first MyKey, SYNC with Emergency Assistance and Active City Stop


COLOGNE, Germany, Nov. 26, 2012 – Ford will this week pull back the covers on the new Fiesta in North America at the Los Angeles Auto Show. The U.S. reveal of Fiesta follows its global debut at the Paris Motor Show in September; South American debut at the São Paulo International Auto Show, Brazil; and last week, its China debut at Auto Guangzhou.

The stylish new Fiesta delivers a bold new exterior; an interior optimised for ergonomics; and will become the first vehicle in North America to be equipped with the “International Engine of the Year” – Ford’s 1.0-litre EcoBoost petrol engine that is expected to be certified as the most fuel-efficient non-hybrid car in the U.S.

“Customers want cars that are expressive and fun while offering class-leading fuel economy,” said Mark Fields, Ford president of The Americas. “Fiesta delivers all the excitement drivers are looking for in a car we believe will raise the bar even higher for small cars in North America.

“Our goal with this Fiesta was to take a car that was already a leader in fuel efficiency, performance, connectivity and personality, and make it even better,” Fields added.

Ford has sold more than 15 million Fiestas worldwide since production started in 1976, and its combination of exciting driving dynamics and strong fuel economy has proved popular with small-car drivers in markets worldwide including North America, where it first went on sale in 2010.

More than 1.1 million Fiestas have been purchased globally since the start of 2011. Parked bumper-to-bumper, these alone would stretch from L.A to New York or across the width of Australia.

New Fiesta in Europe is available to order now after production began in Cologne, Germany, earlier this month. It introduces to Europe Ford MyKey – industry-first technology that allows parents to encourage safer driving and limit their teenager’s exposure to risk at the wheel.

New Fiesta also offers in-car connectivity systemFord SYNC with Emergency Assistance, that directly connects vehicle occupants to local emergency services operators after an accident; and Active City Stop, that helps drivers avoid low speed collisions.

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit

Ford Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 47,000 employees at its wholly owned facilities and approximately 69,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (15 wholly owned or consolidated joint venture facilities and nine unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.