DEARBORN, Mich., Oct. 1, 2012 – Ford Warriors in Pink®, the Ford Motor Company program that raises awareness and funds in the fight against breast cancer, reveals its first-ever documentary with hopes to create a powerful and inspiring resource to all who have been touched by the disease. The short documentary, “Bang the Drum: Living Out Loud in the Face of Breast Cancer,” gives the Models of Courage a platform to showcase their inspiring stories continuing Ford’s 18-year commitment to the cause.
“Over Ford’s 18 years of support in the fight against breast cancer, we continue to look for new ways to generate awareness and support for the cause, including the release of this ‘Bang the Drum’documentary,” said Tracy Magee, Ford Primary Brand Experiential Marketing manager. “We are proud to have been able to provide the Models of Courage a powerful platform to extend the reach of their inspirational stories to further the mission of Ford’s Warriors in Pink.”
The film provides heart-wrenching personal stories on what a breast cancer diagnosis means for these Models of Courage, and how for the nine women and two men in the group that diagnosis served as a catalyst that inspired each of them to do more and live with greater purpose. Real-life connections are made with the Models of Courage who share their experiences of being diagnosed, coping with the treatments, and relying on strong support networks to demonstrate there is life after breast cancer.
“Participating in ‘Bang the Drum’ and representing Ford’s Warriors in Pink have meant so much to me,” said Tina Harold, a cancer survivor and Model of Courage. “Cancer was never a part of the life I thought I would live, but fighting it has helped me find my passion and discover where I’m supposed to be. Sharing my story on film allowed me to really express the inner strength and courage that being a warrior against this disease has helped me discover.”
The film will be showcased at events throughout October, and will be available for viewing at www.fordcares.com.
The Ford commitment runs well beyond raising funds. The company is dedicated to making a difference 365 days a year by encouraging women to become informed and visit their doctors, educating them about how early detection saves lives. 2012 marks Ford Motor Company’s 18th year of support; to date, Ford has dedicated more than $115 million to the cause.
Also available at the redesigned www.fordcares.com are items from the Warriors in Pink collection consumers can buy. A full 100 percent of net proceeds from Warriors in Pink sales go to support organizations fighting breast cancer.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 168,000 employees and about 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.