2011 marked the start of the Lincoln brand's dramatic transformation. To support this effort, we pulled together a dedicated team of engineering, marketing, sales and service professionals, and consolidated dealers in the top 130 luxury markets. We also refreshed the MKS full-size sedan and MKT three row crossover for launch this year. With the unveiling of the all-new 2013 MKZ, this compelling new Lincoln design direction was fully realized.
New technologies on the Lincoln MKS and MKT deliver more power, better fuel economy and an even more engaging driving experience, giving full-size luxury sedan and crossover customers fresh reasons to consider Lincoln. The MKZ Concept, which debuted at the North American International Auto Show to widespread acclaim, signals a significant step in Lincoln’s reinvention, providing a clear vision of its next-generation vehicles.
2013 Lincoln MKZ
Through dealer consolidation, we are now better able to compete in the top 130 luxury markets. We see a key opportunity in winning a core group of luxury customers who are looking for new and personalized experiences, along with standout designs that represent a better value than those offered by other premium manufacturers. Customer Service initiatives feature two-person teams to assist customers, as well as service bay cameras that allow customers to use their mobile devices to observe work being performed on their vehicles.
Lincoln plans to offer seven new or significantly refreshed products by 2015. For more information about our products, download our most recent annual report
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