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Customer Viewpoint

Customer Viewpoint is Ford Motor Company's survey process for measuring customer satisfaction with their dealership sales and service experiences. The objectives of the Customer Viewpoint program are for Ford Motor Company to:

  • Receive feedback on how effectively Ford and our dealerships perform in satisfying customers
  • Focus Ford and dealership personnel on understanding and responding to the needs and expectations of customers
  • Identify areas where process improvement is needed

Ford Motor Company administers invitations to complete the Customer Viewpoint survey using new vehicle sales, warranty service repairs, or ownership information. Survey methods are designed to receive feedback from a variety of dealership and ownership experiences, so not every vehicle sale or repair generates a Customer Viewpoint survey. Dealerships do not determine which customers receive survey invitations or when surveys are sent.

Customer Viewpoint survey invitations will be sent via email and include an ID and password to complete the survey online. An email reminder is sent 3 days after the initial invitation. We appreciate our customers taking the time to complete the survey if asked to do so. For further assistance, please contact the Ford Motor Company Customer Relationship Center at 1-800-392-3673.

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