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- Lincoln 2013 MKZ Test Drive Events
- The 2013 MKZ is the first all-new Lincoln product that can attract a significant number of conquest buyers, and we must keep our focus on finding and engaging these buyers. Over half of MKZ buyers should be new to the Lincoln brand. The new “Progressive Luxury” target customer for the 2013 MKZ is different from the typical Lincoln customer.
To find these buyers and introduce them to the new Lincoln, we must look beyond our loyal buyer base and work actively to provide conquest customers with a sales and ownership experience that meets or exceeds their high expectations. Lincoln is doing this by introducing customers to the 2013 MKZ across the states via test drive events in select cities.
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