North America Digital Communications Manager

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North America Digital Communications Manager
Ford Motor Company

Job Description
Position Description

The North American Digital Communications Manager will partner closely with the Digital Marketing team to further develop and implement a strategic vision for an integrated digital presence. This individual will also lead the digital component of major programs and storytelling that help build Ford’s reputation at the national and global level. He or she will partner with senior leadership and will work closely with North American communications and marketing colleagues to develop the digital and social media strategy and will track trends to inform global digital communications efforts.

Major Responsibilities:

  • Develop and lead the strategy and creation of digital content to support Ford brand storytelling with creative solutions and applications that will increase the reach and effectiveness of Ford communications.
  • Develop and lead digital communications strategy for all brand, product and event-based programs including coordinating efforts of our external agency and staff members.
  • Provide strategic thinking and support around Ford’s social media efforts that extends to all areas of the company, including executive and crisis communications.
  • Grow strategic digital partnerships and establish new relationships with relevant organizations and content production houses to increase creative storytelling and communications for Ford.
  • Manage day to day relationship with Digital Marketing team and supporting agency partners.
  • Manage and mentor staff and manage vendor relationships including financial responsibilities.

Job Requirements
Minimum Qualifications:

  • Bachelor’s degree
  • 7+ years’ professional experience in marketing or communications
  • 7+ years’ experience developing digital media and social media strategies and solutions

Preferred Qualifications:

  • Bachelor’s degree in digital media, communications or a related field
  • Experience and knowledge of digital platforms and leading digital technology
  • Demonstrated experience and success in project management
  • Online publishing/editing skills consistent with the current state of the Web; regular content creation, categorization, and tracking and ability to discern content worth sharing
  • Active participation in and knowledge of social media and social networking sites and tools
  • Strong written and verbal communication skills
  • Ability to work collaboratively with a cross-functional team
  • Has a can-do attitude and a sense of urgency in this rapidly changing environment
  • Demonstrates superior influencing and negotiations skills, with internal and external contacts
  • Continuously demonstrates superior problem-solving, decision-making and project management skills

The distance between imagination and … creation. It can be measured in years of innovation, or in moments of brilliance. When you join the Ford team discover all the benefits, rewards and development opportunities you’d expect from a diverse global leader. You’ll become part of a team that is already leading the way, with ingenious solutions and attainable products – and it is always ready to go further.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.

Ford Motor Company is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.