Two kids with a dog and a man smiling and sitting on a red Ford vehicle

OUR PURPOSE

We are here for one purpose, to help build a better world, where every person is free to move and pursue their dreams.

Our Purpose - Why we exist, and the guiding principle for our company.

We believe in the power of creating a world with fewer obstacles and limits, where people have the freedom to build a better life and pursue their dreams.

 

To shorten the distance between where you are and where you want to go.

 

To connect people down the road and over the horizon — to discover possibilities, and enjoy the thrill, adventure and pride of moving freely.

 

From day one, we've provided people with tools to help them move forward and upward.

We've innovated to expand their opportunities. And we've worked to earn their trust, every single day.

 

We honor our legacy as we build the future – a better world for generations to come. Because when everyone is free to move, and free to dream, we do what we do best: we change the world.

"WHAT MAKES THIS COMPANY DIFFERENT IS THAT FORD HAS A HIGHER PURPOSE. WE SERVE OTHERS AND IMPROVE LIVES…WE TRY TO MAKE THE WORLD A BETTER PLACE."

Jim Farley

Chief Executive Officer, Ford Motor Company

Two men smiling in a vehicle

BETTER LIVES

Our company is rooted in the effort to remove the obstacles that limit people’s progress. Everyone, we believe, deserves to move freely in the world, to pursue their dreams and live the best life possible.

People putting blue bags into a Ford Transit van

STRONGER COMMUNITIES

Ford’s approach to business is rooted in creating and building the bonds of community – be it employees, our union partners, customers, dealerships, businesses, neighborhoods, cities or government.

Three people gardening together

healthier planet

From Henry Ford to Bill Ford today, the company acts decisively to create and promote a sustainable future for our shared planet – often veering from the status quo to help change our world for the better.

Image of man holding a little girl

Helping build a better world - making life electric

Read our Integrated Sustainability and Financial Report 2021 and see how purpose drives our business.