We are here for one purpose, to help build a better world, where every person is free to move and pursue their dreams.
Our Purpose - Why we exist, and the guiding principle for our company.
We believe in the power of creating a world with fewer obstacles and limits, where people have the freedom to build a better life and pursue their dreams.
To shorten the distance between where you are and where you want to go.
To connect people down the road and over the horizon — to discover possibilities, and enjoy the thrill, adventure and pride of moving freely.
From day one, we've provided people with tools to help them move forward and upward.
We've innovated to expand their opportunities. And we've worked to earn their trust, every single day.
We honor our legacy as we build the future – a better world for generations to come. Because when everyone is free to move, and free to dream, we do what we do best: we change the world.
Our company is rooted in the effort to remove the obstacles that limit people’s progress. Everyone, we believe, deserves to move freely in the world, to pursue their dreams and live the best life possible.
Ford’s approach to business is rooted in creating and building the bonds of community – be it employees, our union partners, customers, dealerships, businesses, neighborhoods, cities or government.
From Henry Ford to Bill Ford today, the company acts decisively to create and promote a sustainable future for our shared planet – often veering from the status quo to help change our world for the better.
Helping build a better world - making life electric
Read our Integrated Sustainability and Financial Report 2021 and see how purpose drives our business.