Ford and its partners began a nine-month pilot program to improve pregnancy outcomes in rural India. Since cellular signals are nearly nonexistent in Tamil Nadu’s isolated hills, the team’s Ford Endeavour was equipped with a wireless cloud. With that connection, the partners were able to use four specially developed software applications to connect to doctors and medical records. With the Endeavor, they were able to help volunteer nurses and pregnant mothers travel to and from hospitals and remote villages.
Project SUMURR Partners
Ford Motor Company
Tamil Nadu Directorate of Public Health & Preventive Medicine
Indian Institute of Technology Madras
United States Department of State
Hand in Hand India
George Washington University
University of Michigan
The program worked with public health database for expectant mothers in Tamil Nadu and the challenge was that it was incomplete, not current and had erroneous entries. By using mobile voice-to-text technology, the partners were able to demonstrate real-time data-entry to better serve the rural mothers. And instead of walking two kilometers downhill before giving birth, the all-terrain capabilities of the Ford Endeavor helped expectant mothers safely travel to healthcare facilities.