Marketing Insights Manager, Customer Unknowns & Futuring
Jennifer Atanasovski strives to live every aspect of her life creatively. She attended the College for Creative Studies in Detroit where she was a fine arts major studying painting and figure sculpture. She rehabbed a home in Detroit with her husband. And in her spare time she tells visual stories on screen as a production designer for the independent film industry.
Jennifer’s job at Ford combines all of her creative skills into one.
In her role as marketing insights manager, Customer Unknowns and Futuring, Jennifer learns about different aspects of people’s lives and works with teams to help them understand what it means to the work being done at Ford. She’s most excited about the opportunity she has to use trend forecasting to protect Ford’s core business and create new opportunities.
“I take trends I see in the world across a variety of subjects – everything from economical to societal trends – and use them to inform Ford’s design in the future,” she said. “People are going to see that we’re more than a car company. We’re going to make people’s lives better through the work we’re doing.”
Jennifer’s career at Ford has been a diverse one, spanning across many different design mediums and departments. Her first job was in the Color and Materials department where she led the charge in fighting for the iconic grabber blue exterior color based on her insights of the economic and political trends that existed when it was first released in 1969. The team initially did not want to go forward with the color, but her hard work paid off and grabber blue wound up being on the car for four years, accounting for 10 percent of the take rate in its very first year.
She later moved on to the User Experience (UX) team where she orchestrated and created visual elements and physical models to communicate the most effective story. Jennifer believes UX should be the catalyst to disrupt how the company delivers great products and services to its customers.