Marketing Leadership Program

Ford’s Marketing Leadership Program is an intense, broad and in-depth experience with the disciplines that help answer the many marketing challenges in the new world of branding.

Established in 1989, the Marketing Leadership Program (MLP) is designed to elevate the company's strategic focus on marketing. This program is a venue for participants to become leaders and influence the company through challenging assignments, supporting Ford’s business objectives both now and into the future.

MLP offers a select group of top MBAs the opportunity to develop the vision, experience and skills necessary to succeed in marketing positions worldwide. We seek candidates who possess an entrepreneurial spirit, who are motivated by a challenge and have exceptional communication skills. Most importantly, individuals must have the ability to excel in team efforts and the character and tenacity to make a difference.

The full-time program provides a broad marketing foundation through a series of individualized rotations over approximately 5 years. Each rotation is 18-24 months, designed to help ensure a deep level of understanding in the area of focus. Summer internships offer the opportunity to dig into meaty projects and impact core and emerging business. The program provides significant visibility to senior level mentors and a great deal of support and guidance along the way.

MLP Roles & Opportunities

Core Roles

Consumer/Brand Marketing

Consumer/Brand Marketers coordinate all marketing for retail and fleet products and launches. Responsible for achieving sales, profit, and brand health targets, this team is involved in vehicle and option mix, pricing, manufacturing requirements, allocation and dealer training. They also help ensure consistent messaging in all consumer touch points.

Marketing Communications

MarComms (as we call it) is Ford’s advertising arm. Collaborating closely with agency and media colleagues, the team defines, develops and executes the communications strategy to create meaningful, effective content in TV, radio, print and digital media.

Product Marketing

As the voice of the customer throughout the design and engineering process for future vehicles, Global Advanced Product and Product Marketing Managers work with Design, Finance, and Engineering to lead the initial strategic development and help ensure the wants and needs of target customers are addressed in product development, positioning and market research.

Digital Marketing

Digital Marketing creates targeted digital and social media experiences to engage customers with the Ford & Lincoln brands on their own terms. The group also develops digital strategies and content with agency/media team to help improve shopping experience, grow brand loyalty and increase favorable opinion.

Retail Marketing & Sales

Retail Marketing is responsible for sales related marketing communications & incentive planning including pricing strategies and funding for sales events, product discounts and discounted pricing partnerships with third parties.

Field Sales & Service Roles

Ford prides itself on a strong relationship with its dealers, all of whom are independent community business leaders. In the field, Marketing Leaders gain insight into how dealers view the business, see first-hand how consumers make purchase decisions and collaborate to help improve the consumer retail experience.

Ford Customer Service Division

FCSD is responsible for growing customer loyalty by providing customers with an outstanding ownership experience. FCSD supports dealers, oversees Service and Warranty Programs, manages product sales for aftermarket parts, and seeks out new strategies to help ensure customers return to Ford for all their parts and service needs.

Emerging Roles

Autonomous Vehicle Strategy

Be the voice of the customer as the world makes the shift to autonomous vehicles. Collaborate with Design, Finance, and Engineering to help develop a global go-to-market strategy for Ford’s future with autonomous vehicles.

FordPay Product Manager

Auto-ownership models are shifting as shared and flexible ownership and leases are becoming more popular. The FordPay team works with Ford Credit and FordPass to define new mobility and payment solutions.

FordPass™ Product Manager

Ford’s new mobility experience will help shape how the world moves. Become an expert on mobility trends and collect feedback to inform new features and services. The FordPass team also develops collaborations with start-ups and other brands to create end-to-end mobility solutions, from parking reservations to remote vehicle health checks.

Global Data Insight & Analytics

Data security is of paramount importance at Ford. Global Data Insight & Analytics is Ford’s internal team responsible for collecting and documenting Ford’s data assets in order to create informed and actionable perspectives about our customers.

Emerging Market Strategy

As Ford continues its expansion to be an auto and mobility company, it is investing in emerging opportunities, driving for leadership in electrification, autonomy and mobility. Underpinning these businesses is the opportunity to develop strategies for fleet and data management, route and journey planning and telematics.

Ford Smart Mobility Strategy Manager

Develop strategies to design, build, grow and invest in new mobility services as Ford expands its business model to be both an auto and a mobility company.

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