Ford has announced a new effort to harness the power of the world’s gaming community to help solve the mobility issues of growing global cities. The Ford Smart Mobility Game Challenge, produced with Cologne Game Lab, challenges developers to gamify urban commutes and integrate transport modes for smoother, less-stressful journeys.

Online entry is open until Oct. 15, 2015, with an additional finalist to be selected at the Smart Mobility Hackathon at the Clash of Realities conference in early November. A panel of experts will choose five finalists, and the winning developer team will receive a cash prize and have their work presented at Mobile World Congress 2016 in Barcelona.

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Official Rules
No purchase necessary. Open to students and young professionals worldwide from creative industries, including students of game development, art, design and media, as well as those from universities of applied sciences, and those on technical courses (for example media information technology). Young professionals with no more than three years’ experience in the working environment can also participate in the challenge. Individuals or teams (of up to five people maximum) can apply.

Contest ends February 22, 2016.

Complete rules available at: