Proud to Honor concert details for Livestream on TikTok November 7 at 9pm ET

Proud to Honor is Ford’s initiative to support the military and veteran communities. The initiative raises awareness and creates a more meaningful connection with our service members.

This Veterans Day, Ford Motor Company, Blue Star Families and TikTok are coming together to host a first-of-its-kind, livestreamed benefit concert in honor of the military community.

RSVP for the Livestream

You’re Proud to Serve.
We’re Proud to Honor.

Woman in Ford Bronco smiling and fist-bumping another woman

Ford Celebrates the Veteran and Military Community

Ford hosts an annual Proud to Honor: Bronco Off-Roadeo for veteran and military families with our partners, using the joy of off-roading and adventure to build community and camaraderie.

See Last Year's Adventures
Woman sitting on a stool in warehouse in front of a Ford truck

Ford Builds Careers for Those Who Served

Ford continues its long legacy of supporting veterans—a tradition that began with hiring disabled veterans returning from WWI in 1922. Today, Ford actively recruits and hires military veterans and their spouses.

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The Ford Super Duty®, F-150®, and Ford Ranger® truck lineup

Ford Salutes Those Who Serve

Our military and first responders go above and beyond every day. It’s our honor to give back for everything they do for us.

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Support Our Collaborators

  • A veteran in a wheelchair smiles, a campus park in the background

    DAV helps 1 million veterans and their families each year. Since 1922, Ford continues support with scholarships, initiatives, and vehicle donations to the organization’s transportation network.

    Discover DAV
  • A service member is welcomed home by their family

    The nation’s largest chapter-based organization serving military families. Ford supports Blue Star Families with free programming, resources, and events to help them better connect and feel a sense of belonging.

    Help Military Families
  • Two men carrying a piece of wood wearing Team Rubicon gear

    Together with Team Rubicon, we are serving global communities before, during, and after natural disasters and crises.

    Discover Team Rubicon

A History of Honoring

"The only foundation of real business is service." – Henry Ford

At Ford, we take that mission seriously, every day. And one of the most gratifying ways we’re able to give back is by being there for our servicemen and servicewomen.

An Eagle anti-submarine boat rolls off the line