A group of people and a dog gather in front of a camoflauge-painted Ford truck in a warehouse

Ford Proud to Honor

Proud to Honor is the military support initiative by Ford Motor Company. It raises awareness, strengthens existing programs, and creates an even more meaningful connection with our service members.

You’re Proud to Serve.

We’re Proud to Honor.

Proud to Honor hats, cups, shirts and other merchandise

Proud to Honor Store

Honor our heroes with what you wear. 100% of Ford profits are donated to DAV (Disabled American Veterans) and Blue Star Families.

The Ford Super Duty®, F-150®, and Ford Ranger® truck lineup

Ford Salutes Those Who Serve

Our military and first responders go above and beyond every day. It’s our honor to give back for everything they do for us.

Support Our Collaborators

A veteran in a wheelchair smiles, a campus park in the background

DAV helps 1 million veterans and their families each year. Since 1922, Ford continues support with scholarships, initiatives, and vehicle donations to the organization’s transportation network.

A service member is welcomed home by their family

The nation’s largest chapter-based organization serving military families. Ford supports Blue Star Families with free programming, resources, and events to help them better connect and feel a sense of belonging.

A History of Honoring

"The only foundation of real business is service." – Henry Ford

At Ford, we take that mission seriously, every day. And one of the most gratifying ways we’re able to give back is by being there for our servicemen and servicewomen.

An Eagle anti-submarine boat rolls off the line