A group of people wearing Ford Warriors in Pink merchandise smile for the camera

Ford Warriors in Pink

Ford Warriors in Pink® is dedicated to helping those touched by breast cancer through actions that support, inspire, and empower patients, survivors, and co-survivors throughout their journey.

A group of people wearing Ford Warriors in Pink merchandise embrace each other and smile for the camera

In The Fight For 30 Years

We dedicated more than $139 million to the cause by turning empathy into action.

A woman drives with the aid of the Support Belt™

Support on the Road to Recovery

The Ford SupportBelt™ is the first seat belt accessory designed by a U.S. auto manufacturer to help mastectomy patients travel comfortably after surgery. *

Learn more about the SupportBelt.

Get Yours

Gear That Gives

Every time you make a purchase of Ford Warriors in Pink® wear and gear, 100% of Ford profits will be donated to Susan G. Komen® and Pink Fund®: two breast cancer organizations that work with Ford Warriors in Pink to help provide transportation solutions for patients in need.

Warrior in Pink® hats, fleeces, shirts, mugs and other merchandise
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Bang the Drum Loudly. This is War.

A female dancer leaps into the air and bangs a drum

Since 1993, the Ford Motor Company has been active in the fight against breast cancer. Over a decade ago, Ford increased its efforts with the introduction of Ford Warriors in Pink®.

Ford Warriors in Pink has since flourished into a long-standing program that helps thousands of patients, survivors, and co-survivors affected by the disease each year with a mission to bring the breast cancer community together and support those who embody courage, commitment, and hope in the fight.

Organizations Supported

Susan G. Komen logo

Susan G. Komen

Profits from the sale of Ford Warriors in Pink® gear will be donated to support patients in need of transportation assistance through the Susan G. Komen Financial Assistance Program.

Explore Susan G. Komen
Pink Fund logo

Pink Fund

Profits from the sale of Ford Warriors in Pink® gear will be donated to help with transportation assistance through grants provided by the Pink Fund financial aid program.

Go to Pink Fund