Proud to Honor concert details for Livestream on TikTok November 7 at 9pm ET

Proud to Honor is Ford’s initiative to support the military and veteran communities. The initiative raises awareness and creates a more meaningful connection with our service members.

This Veterans Day, Ford Motor Company, Blue Star Families and TikTok are coming together to host a first-of-its-kind, livestreamed benefit concert in honor of the military community.

You’re Proud to Serve.
We’re Proud to Honor.

Woman in Ford Bronco smiling and fist-bumping another woman

Ford Celebrates the Veteran and Military Community

Ford hosts an annual Proud to Honor: Bronco Off-Roadeo for veteran and military families with our partners, using the joy of off-roading and adventure to build community and camaraderie.

Woman sitting on a stool in warehouse in front of a Ford truck

Ford Builds Careers for Those Who Served

Ford continues its long legacy of supporting veterans—a tradition that began with hiring disabled veterans returning from WWI in 1922. Today, Ford actively recruits and hires military veterans and their spouses.

Proud to Honor hats, cups, shirts and other merchandise

Proud to Honor Store

Honor our heroes with what you wear. 100% of Ford profits are donated to DAV (Disabled American Veterans) and Blue Star Families.

The Ford Super Duty®, F-150®, and Ford Ranger® truck lineup

Ford Salutes Those Who Serve

Our military and first responders go above and beyond every day. It’s our honor to give back for everything they do for us.

Support Our Collaborators

A History of Honoring

"The only foundation of real business is service." – Henry Ford

At Ford, we take that mission seriously, every day. And one of the most gratifying ways we’re able to give back is by being there for our servicemen and servicewomen.

An Eagle anti-submarine boat rolls off the line