A group of people wearing Ford Warriors in Pink merchandise smile for the camera

Ford Warriors in Pink

Ford Warriors in Pink® is dedicated to helping those touched by breast cancer through actions that support, inspire, and empower patients, survivors, and co-survivors throughout their journey.

A group of people wearing Ford Warriors in Pink merchandise embrace each other and smile for the camera

In The Fight For 30 Years

We dedicated more than $139 million to the cause by turning empathy into action.

A woman drives with the aid of the Support Belt™

Support on the Road to Recovery

It’s been amazing to see that the Ford SupportBelt is achieving its purpose: providing comfort and support to women on their road to recovery. Due to high demand, it's currently out of stock, but we're working diligently to restock as quickly as possible. Please check back soon and thank you for letting us be part of your healing journey. *

Bang the Drum Loudly. This is War.

A female dancer leaps into the air and bangs a drum

Since 1993, the Ford Motor Company has been active in the fight against breast cancer. Over a decade ago, Ford increased its efforts with the introduction of Ford Warriors in Pink®.

Ford Warriors in Pink has since flourished into a long-standing program that helps thousands of patients, survivors, and co-survivors affected by the disease each year with a mission to bring the breast cancer community together and support those who embody courage, commitment, and hope in the fight.