Pressure Points

It is a wonder that the world did not crack beneath the weight of 2020. A global pandemic with hospitals stretched to capacity. Economic fallout and a volatile stock market. Political polarization and social turmoil. Wildfires from Australia to California. Yet for all the acknowledgements of stress and feelings of being overwhelmed, people have proven remarkably resilient – and have found innovative, inspiring ways to cope and connect.

“I am overwhelmed by the changes
I see taking place in the world.”

percent who agree
Men Sign

Women Sign

Adapting to changes during the pandemic has been:

Percent of adults globally who agree
In 2017


of all adults globally agreed

View the past trend:

Edge of Reason

“Following the daily news is stressful.”

In 2020


of all adults globally agreed

“I feel more stressed than I did a year ago.”

In 2017


of all adults globally agreed

View the past trend:

Mending the Mind

“I should take better care of
my emotional well-being.”

In 2020


of all adults globally agreed

The results for Ford Trends 2021 are based on 13,005 online interviews across 14 countries, conducted under the direction of The Harris Poll. The survey was conducted among the general population, ages 18 years and older in the following countries: Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Saudi Arabia, Spain, United Arab Emirates, the United Kingdom and the United States. Respondents from Saudi Arabia and United Arab Emirates were required to be nationals of their respective countries; data from these two countries were combined and analyzed in aggregate. All fieldwork took place between October 27 and November 12, 2020. While the data within countries were weighted to be representative, the overall sample of 13,005 was not weighted across countries. That is, we do not claim that aggregated data is representative based on country population sizes across the participating countries.

Region Country Sample Size
Australia 1,001
Brazil 1,000
Canada 1,000
China 1,000
France 1,000
Germany 1,001
India 1,000
Italy 1,000
Mexico 1,000
Spain 1,000
Middle East Saudi Arabia 501
Middle East UAE 502
UK 1,000
USA 1,000
Total 13,005

We have defined generational cohorts as follows: Gen Z (18-23), Millennials (24-39), Gen X (40-55), Boomers (56-74).