The Company You Keep

The pandemic – and the ensuing isolation – has put a spotlight on our need for companionship and reshaped our sense of family: Who is in our bubble? How close must we be to those we love? And with whom and how do we combat loneliness? In these isolated times, technology is increasingly the glue for connectivity, and as work-from-home has become the new norm for many, we’ve allowed our colleagues into our homes and we’ve peered into theirs – giving new weight to the meaning of work-life balance.

“I feel lonely on a regular basis
(at least once a week).”

percent who agree

“Since the pandemic, I have moved in with or moved closer to my family.

percent who agree
Men Sign

Women Sign

“The pandemic has made me reconsider where I live.

percent who agree
In 2018


of all adults globally agreed

“Companies don’t do enough to accommodate the needs of working parents.”

In 2020


of all adults globally agreed
I spent too much time on the internet

“The pandemic has mademy community kinder.”


of adults globally agree

“My use of social media has increased
during the pandemic.”

percent who agree

The results for Ford Trends 2021 are based on 13,005 online interviews across 14 countries, conducted under the direction of The Harris Poll. The survey was conducted among the general population, ages 18 years and older in the following countries: Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Saudi Arabia, Spain, United Arab Emirates, the United Kingdom and the United States. Respondents from Saudi Arabia and United Arab Emirates were required to be nationals of their respective countries; data from these two countries were combined and analyzed in aggregate. All fieldwork took place between October 27 and November 12, 2020. While the data within countries were weighted to be representative, the overall sample of 13,005 was not weighted across countries. That is, we do not claim that aggregated data is representative based on country population sizes across the participating countries.

Region Country Sample Size
Australia 1,001
Brazil 1,000
Canada 1,000
China 1,000
France 1,000
Germany 1,001
India 1,000
Italy 1,000
Mexico 1,000
Spain 1,000
Middle East Saudi Arabia 501
Middle East UAE 502
UK 1,000
USA 1,000
Total 13,005

We have defined generational cohorts as follows: Gen Z (18-23), Millennials (24-39), Gen X (40-55), Boomers (56-74).