FURTHER WITH FORD 2021

Traffic Detour

The pandemic may have you feeling stuck, but we are not at a standstill – personal transportation is flourishing as consumers seek out safer modes of travel. Bike sales have soared. Cities have shut down streets to make space for cyclists and walkers. And car sales have boomed as people seek security in knowing they can control their environment. Amid these changes, logistics have become trendy – the work that was once behind the scenes is now in full view as the world collectively puzzles over the operational issues that go with social distancing, safe transportation, supply chain management, vaccine distribution and more.

“Because of the pandemic, I am less likely to...”

Take the subway/
light rail/metro or bus

52^%

Ride on a train

50^%

Travel by airplane

58^%

Use a ridesharing
service or taxi

47^%

Carpool

45^%

Global average, all adults

“The pandemic has caused me to reconsider the number of vehicles I need for my household.”

percent who agree

Among global adults who say they have reconsidered the numbers of vehicles they need for their household:

40^%

say “I need more vehicles.”

60^%

say “I need fewer vehicles.”

“I can’t imagine a life without having my own automobile.”

76^%

OF VEHICLE OWNERS GLOBALLY AGREE

“I am hopeful about the future of autonomous vehicles.”

percent who agree

“I’d rather my children ride in a self-driving vehicle than ride with a stranger.”

75^%

of parents globally agree

Curious about past trends?

Explore our previous trend books below.

The results for Ford Trends 2021 are based on 13,005 online interviews across 14 countries, conducted under the direction of The Harris Poll. The survey was conducted among the general population, ages 18 years and older in the following countries: Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Saudi Arabia, Spain, United Arab Emirates, the United Kingdom and the United States. Respondents from Saudi Arabia and United Arab Emirates were required to be nationals of their respective countries; data from these two countries were combined and analyzed in aggregate. All fieldwork took place between October 27 and November 12, 2020. While the data within countries were weighted to be representative, the overall sample of 13,005 was not weighted across countries. That is, we do not claim that aggregated data is representative based on country population sizes across the participating countries.

Region	Country	Sample Size
	Australia	1,001
	Brazil	1,000
	Canada	1,000
	China	1,000
	France	1,000
	Germany	1,001
	India	1,000
	Italy	1,000
	Mexico	1,000
	Spain	1,000
Middle East	Saudi Arabia	501
Middle East	UAE	502
	UK	1,000
	USA	1,000
	Total	13,005

We have defined generational cohorts as follows: Gen Z (18-23), Millennials (24-39), Gen X (40-55), Boomers (56-74).