Car Love

Is the love affair between car and driver nearing an end? With ride-hailing services on the rise, an increase in bike and scooter rentals, and advances in autonomous driving, it’s a fair question. For now, an emotional connection to our vehicles endures. Most young people give their vehicle a nickname. 65% of people of all ages have felt sad or nostalgic when saying goodbye to an owned or leased vehicle, 65% of all people experience sadness or nostalgia. In 2020, 75% of car owners told us they couldn’t imagine life without their automobile. So for the foreseeable future, the romance remains alive and well.

Car Love illustrated animation

Have you ever given your vehicle a nickname?

percent who say “yes”
Men Sign

Women Sign

Status symbol

When you choose a car, does status factor in to your decision?

percent who say “yes”

Parting is such sweet sorrow

Have you ever felt sad or nostalgic when you’ve said goodbye to a car you owned or leased?

Man on a phone with a car behind
Access or ownership — which do you prefer?

1 in 4

One in four Gen-Zers say if costs are comparable, they’d choose a vehicle-sharing service that provides access to many different vehicles over owning a vehicle.

License to (not) drive

“Today’s children will not need to learn to drive.”


The results for Ford Trends 2022 are based on 14,006 online interviews across 15 countries, conducted under the direction of The Harris Poll. The survey was conducted among the general population, ages 18 years and older in the following countries: Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Saudi Arabia, South Africa, Spain, United Arab Emirates, the United Kingdom and the United States. Respondents from Saudi Arabia and United Arab Emirates were required to be nationals of their respective countries; data from these two countries were combined and analyzed in aggregate. All fieldwork took place between October 27 and November 12, 2020. While the data within countries were weighted to be representative, the overall sample of 14,006 was not weighted across countries. That is, we do not claim that aggregated data is representative based on country population sizes across the participating countries.

Region Country Sample Size
Australia 1,001
Brazil 1,000
Canada 1,000
China 1,000
France 1,000
Germany 1,001
India 1,000
Italy 1,000
Mexico 1,000
Spain 1,000
Middle East Saudi Arabia 501
South Africa 1001
Middle East UAE 502
U.K. 1,000
USA 1,000
Total 14,006

We have defined generational cohorts as follows: Gen-Z (18-23), Millennials (24-39), Gen-X (40-55), Boomers (56-74).